Am avut un mic schimb de replici cu o doamn\u0103 care s-a sup\u0103rat pe mine c\u0103 nu-s cooperant\u0103. Dar nu-s, pe bune. \u015ei regret s\u0103 st\u00e2rnesc sup\u0103r\u0103ri. Mint, de fapt ador s\u0103 st\u00e2rnesc sup\u0103r\u0103ri. Dar faptele sunt urm\u0103toarele.<\/p>\n
Fie c\u0103 e scris de mine, fie ocazional, de c\u00e2te un guest, blogul \u0103sta e n\u0103scut din texte puite din creierii no\u015ftri.<\/p>\n
Prin institu\u0163ia comunicatului de pres\u0103, se elimin\u0103 etapa jurnalistului care se duce pe teren s\u0103 culeag\u0103 informa\u0163ia \u015fi s-o proceseze. E acceptarea tacit\u0103 a faptului c\u0103 presa e cel mai s\u0103rac copil din bloc \u015fi de aceea, dac\u0103 vrei s\u0103 apari la gazet\u0103, trimi\u0163i tu textul.<\/p>\n
Numai c\u0103 acest blog e sus\u0163inut de dona\u0163ii. Dona\u0163ii \u00eenseamn\u0103: lume care renun\u0163\u0103 la un hamburger, doi, sau zece, s\u0103-\u0163i sus\u0163in\u0103 \u0163ie munca. \u015ei atunci, te responsabilizezi. E datoria ta s\u0103 le oferi acestor oameni lectur\u0103 de calitate. Te sus\u0163in nu pentru c\u0103 nu au ce face cu banii, ci pentru c\u0103 aleg s\u0103 recompenseze munca ta. Sorry, \u00een condi\u0163iile astea, eu nu pot publica marf\u0103 pre-rumegat\u0103.<\/p>\n
2. Cele mai multe comunicate de pres\u0103 sunt \u00eengrozitor de prost scrise.<\/p>\n
E acest limbaj \u00eengrozitor, artificial p\u00e2n\u0103 la plastic, care se nume\u015fte piareza de Rom\u00e2nia. Cu termeni pe care nici o persoan\u0103 vie nu \u00eei folose\u015fte \u00een via\u0163a ei. Nici o persoan\u0103 vie nu \u00eei zice nevestei: “M\u0103rie, caut oportunit\u0103\u0163i fructuoase s\u0103 te fut \u015fi io \u00een seara asta”. Asta dac\u0103 e PR de business.<\/p>\n
Dac\u0103 e PR de monden, avem dou\u0103 direc\u0163ii.<\/p>\n
2a) Pupincurismul \u0103la cumplit de fake, de slujba\u015f al vedetei X.<\/p>\n
Sorry, lady, dar vedeta X te pl\u0103te\u015fte doar pe tine pentru atitudinea de slujba\u015f curling\u0103u, pe mine nu. Iar eu, \u00een mod natural, n-a\u015f scrie a\u015fa despre nimeni. “Binecunoscuta vedet\u0103 a declarat c\u0103 se bucur\u0103 de frumuse\u0163ea vie\u0163ii”. Du-te, b\u0103, \u00een pula mea, cu frumuse\u0163ea vie\u0163ii cu tot.<\/p>\n
2b) Prezentarea de non-evenimente ca \u015fi cum ar fi evenimente.<\/p>\n
Sunt vedetu\u0163ele de categorie B, care nu intereseaz\u0103 pe nimeni \u015fi nici nu fac nimic util. Iar c\u00e2nd tu, PR, \u00eemi scrii ca \u015fi cum ar trebui s-o \u015ftiu bine pe vedetu\u0163a de categorie B \u015fi, \u00een plus, \u00eemi dai \u015ftire cu cum s-a dus ea la pia\u0163\u0103 \u015fi a luat p\u0103st\u00e2rnac \u015fi gulii, reac\u0163ia mea e febr\u0103 muscular\u0103 de la eye rolls. NU INTERESEAZ\u0102 PE ABSOLUT, DAR ABSOLUT NIMENI CHESTIA ASTA. Noted? Pe absolut nimeni.<\/p>\n
Ziarele clasice o s\u0103-\u0163i publice genul \u0103sta de bullshit c\u0103 au pagini de umplut \u015fi personal pu\u0163in. Un blog sau site care se respect\u0103 prefer\u0103 s\u0103 stea o zi f\u0103r\u0103 s\u0103 posteze \u00een loc s\u0103 publice atare atrocit\u0103\u0163i.<\/p>\n
3. Nu \u00eemp\u0103rt\u0103\u015fim acelea\u015fi interese materiale.<\/p>\n
Nu \u00eemi pas\u0103 s\u0103 \u00ee\u0163i fac \u0163ie jocurile. \u00cemi pas\u0103 strict de calitatea textelor pe care le livrez oamenilor care, punctez, doneaz\u0103 s\u0103 citeasc\u0103 ceva bun \u015fi interesant.<\/p>\n
Tu reprezin\u0163i interesele unui gigel care are ceva de v\u00e2nzare. Eu reprezint interesele altor gigei, care vor calitate \u015fi entertainment fin. De aceea, materialele produse de mine reflect\u0103 crezul meu onest c\u0103 le ofer ni\u015fte subiecte interesante oamenilor mei.<\/p>\n
\u015ei c\u00e2t\u0103 vreme reac\u0163ia la propunerile mele e majoritar entuziast\u0103, se pare c\u0103 nu gre\u015fesc foarte tare.<\/p>\n
4. Fiecare comunicat de pres\u0103 mi-ar alunga ni\u015fte cititori.<\/p>\n
Nu exist\u0103 iubire necondi\u0163ionat\u0103. Aprecierea se men\u0163ine \u00een timp. \u015ei se men\u0163ine produc\u00e2nd la calitatea cu care i-ai obi\u015fnuit pe ai t\u0103i.<\/p>\n
Nu exist\u0103 comunitate care s\u0103 stea cu tine no matter what. Comunitatea care pare at\u00e2t de solid\u0103 azi ar fugi m\u00e2nc\u00e2nd p\u0103m\u00e2ntul dac\u0103 de m\u00e2ine a\u015f \u00eencepe s\u0103 public \u00een corporatez\u0103 \u015fi papagalez\u0103 texte lipsite de orice sare \u015fi piper, care \u00een mod evident n-ar fi crea\u0163ia mea.<\/p>\n
***<\/p>\n
Unicul mod \u00een care pot transmite o informa\u0163ie e prin cuvintele mele. Cu alte cuvinte, s\u0103 vin p\u00e2n\u0103 la tine \u015fi s\u0103-mi fac eu propriul material. Dar pentru asta, trebuie s\u0103 am \u015fi eu motiva\u0163ie. \u0162ipatul NU intr\u0103 printre factorii care m\u0103 motiveaz\u0103. O tot povestesc, dar tot se g\u0103se\u015fte c\u00e2te cineva care s\u0103 nu m\u0103 cread\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"
Am avut un mic schimb de replici cu o doamn\u0103 care s-a sup\u0103rat pe mine c\u0103 nu-s cooperant\u0103. Dar nu-s, pe bune. \u015ei regret...<\/p>\n","protected":false},"author":2,"featured_media":10180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-10747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2015\/12\/gogosi.png?fit=400%2C374&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/10747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=10747"}],"version-history":[{"count":1,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/10747\/revisions"}],"predecessor-version":[{"id":10748,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/10747\/revisions\/10748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/10180"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=10747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=10747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=10747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}