{"id":11417,"date":"2016-10-06T09:50:10","date_gmt":"2016-10-06T06:50:10","guid":{"rendered":"http:\/\/lorenalupu.com\/blog\/?p=11417"},"modified":"2016-10-06T10:34:46","modified_gmt":"2016-10-06T07:34:46","slug":"eterna-problema-pay-per-view","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/eterna-problema-pay-per-view\/","title":{"rendered":"Eterna problem\u0103 pay-per-view"},"content":{"rendered":"

Periodic, \u00eemi poveste\u015fte c\u00e2te cineva c\u00e2t de tare m-a\u015f \u00eembog\u0103\u0163i \u015fi cum m-a\u015f muta eu cu totul \u00een Hawaii dac\u0103 a\u015f b\u0103ga pay-per-view pe blog. Un prieten IT-ist mi-a propus inclusiv s\u0103-mi seteze blogul. L-am refuzat. A insistat. Am insistat s\u0103-l refuz. <\/p>\n

\u015ei iat\u0103 de ce.<\/p>\n

A) Habar nu am care ar fi contravaloarea corect\u0103. <\/p>\n

Dac\u0103 e prea mare, mi se reduce semnificativ traficul \u015fi nu voi fi atr\u0103g\u0103toare pentru nici un advertiser din lume. Dac\u0103 e prea mic\u0103, e posibil s\u0103-mi scad\u0103 de fapt veniturile, \u00een loc s\u0103 creasc\u0103. <\/p>\n

\u015ei asta pentru c\u0103 <\/p>\n

B) Cititori sunt mul\u0163i \u015fi de multe feluri, dar \u00een mare, \u00eei po\u0163i \u00eemp\u0103r\u0163i \u00een trei categorii. <\/p>\n

1) Cei cu comportament win-win.
\nAce\u015ftia nu au nevoie de pay-per-view. Deja se revan\u015feaz\u0103 sub form\u0103 de dona\u0163ii. \u0162i-ar cr\u0103pa obrazul s\u0103 le pui \u015fi tax\u0103. <\/p>\n

2) Cei cu comportament de b\u0103bu\u0163\u0103 amabil\u0103 din fa\u0163a blocului.
\nAce\u015ftia au o atitudine pozitiv\u0103 \u015fi deschis\u0103, se bucur\u0103 de articole, dar nu doneaz\u0103, fie c\u0103 nu au de unde, fie c\u0103 nu le st\u0103 \u00een fire. Iar dac\u0103 nu au de unde, respectiv nu le st\u0103 \u00een fire, categoric nu vor fi nici clien\u0163i de pay-per-view. <\/p>\n

3) Cei cu comportament de \u015fmecheri cu tupeu.
\n\u0102\u015ftia au gura c\u00e2t \u015fura, impresia c\u0103 blogul t\u0103u e datoria ta fa\u0163\u0103 de societate, iar dac\u0103 le retezi \u00eenjur\u0103turile \u015fi-i trimi\u0163i la ei \u00een cote\u0163, impresia c\u0103 \u00eei v\u0103duve\u015fti de dreptul lor fundamental de a fi cocalari ordinari. \u0102\u015ftia sunt profund indezirabili din toate punctele de vedere. Dar dac\u0103 unii dintre ei ar da probabil suma aceea modic\u0103 de c\u00e2\u0163iva euro s\u0103 poat\u0103 \u00eenjura \u00een voie, \u00eentreb eu: merit\u0103 s\u0103 ne vindem relaxarea \u015fi pacea pe c\u00e2\u0163iva euro? <\/p>\n

C) Nici un advertiser nu s-ar b\u0103ga pe un blog pay-per-view. <\/p>\n

De\u015fi mul\u0163i d\u0103deau mii de euro s\u0103 cumpere c\u00e2te o pagin\u0103 \u00eentr-o revist\u0103 cu tiraj de 5000 de exemplare – mai pu\u0163in dec\u00e2t num\u0103rul meu de cititori pe o singur\u0103 zi, c\u00e2nd postez ceva incitant – \u015fi revista se vindea la chio\u015fc CONTRA COST, advertiserii se crispeaz\u0103 instant dac\u0103 le poveste\u015fti c\u0103 meditezi la pay-per-view. \u015ei te descurajeaz\u0103 vocal. “Dac\u0103 pay-per-view era o chestie sustenabil\u0103, to\u0163i bloggerii de top din Rom\u00e2nia, de la Zoso la Cabral, erau pay-per-view”, mi-a explicat unul s\u0103pt\u0103m\u00e2na trecut\u0103. <\/p>\n

Pe scurt, nu cred \u00een pay-per-view \u015fi nu \u00eel voi aplica niciodat\u0103. <\/p>\n

\u00cen schimb, ce a\u015f b\u0103ga eu din toat\u0103 inima, \u015fi dac\u0103 vine un IT-ist s\u0103 construiasc\u0103 un app \u00een acest sens, l-a\u015f primi cu drag\u0103 inim\u0103, ar fi pay-per-message.
\nPentru c\u0103 nu m\u0103 deranjeaz\u0103 s\u0103 m\u0103 citeasc\u0103 lumea pe gratis, c\u00e2t\u0103 vreme \u00ee\u015fi formuleaz\u0103 eventualele obiec\u0163ii civilizat \u015fi cu sens.
\nDar c\u00e2nd v\u0103d “cf lorena”, v\u0103d negru \u00een fa\u0163a ochilor. \u015ei c\u00e2nd v\u0103d “lorena eu cred c\u0103 nu e a\u015fa cum scrii tu blablablabla” \u015fi spun “OK, vezi c\u0103 articolul are rubric\u0103 de comentarii” iar r\u0103spunsul e “da, dar eu nu comentez public”, a\u015f bea s\u00e2nge de om. Privilegiul de a fi buricul p\u0103m\u00e2ntului chiar mi se pare taxabil. <\/p>\n

\"notificari\"<\/p>\n

Num\u0103rul de oameni care-\u015fi imagineaz\u0103 c\u0103 n-ai alt\u0103 treab\u0103 dec\u00e2t nevrozele lor.<\/em><\/p>\n

\u015ei pariez c\u0103 pay-per-message i-ar determina \u015fi pe palavragii s\u0103 men\u0163in\u0103 comunicarea la nivelul necesarului \u015fi al suficientului. <\/p>\n","protected":false},"excerpt":{"rendered":"

Periodic, \u00eemi poveste\u015fte c\u00e2te cineva c\u00e2t de tare m-a\u015f \u00eembog\u0103\u0163i \u015fi cum m-a\u015f muta eu cu totul \u00een Hawaii dac\u0103 a\u015f b\u0103ga pay-per-view pe...<\/p>\n","protected":false},"author":2,"featured_media":11418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-11417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2016\/10\/monkey.jpg?fit=517%2C494&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/11417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=11417"}],"version-history":[{"count":8,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/11417\/revisions"}],"predecessor-version":[{"id":11428,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/11417\/revisions\/11428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/11418"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=11417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=11417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=11417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}