Circul\u0103 o peti\u0163ie zilele astea. M\u0103 rog, circul\u0103 multe peti\u0163ii. Dar circul\u0103 \u00een principal o peti\u0163ie care cere furnizorilor de cablu s\u0103 exclud\u0103 Antena 3 \u015fi RTV din superofert\u0103, pentru c\u0103 zilele astea, aceste magnifice televiziuni practic\u0103 minciuna pe fa\u0163\u0103 ca trend \u015fi demers jurnalistic. <\/p>\n
O alt\u0103 categorie de onlineri, pe care \u00eei vom numi justi\u0163iarii pulii, \u0163ip\u0103 la advertiseri c\u0103 \u00ee\u015fi bag\u0103 banii \u00een televiziuni care practic\u0103 minciuna pe fa\u0163\u0103 ca trend \u015fi demers jurnalistic. <\/p>\n
Voi cita din publicitarul meu preferat, Alex Tocilescu:
\n“S\u0103 zicem c\u0103 ai clientul Hemoroeasy, care vine la tine \u0219i te \u00eentreab\u0103 unde s\u0103-\u0219i bage banii de media, targetul lui fiind 45+, urban+rural, oameni care stau mai mult \u00een cur. Cinstit ar fi s\u0103-i zici s\u0103-i dea pe Antena 1, c\u0103 acolo-s oameni de v\u00e2rsta aia care stau toat\u0103 ziua pe fotoliu \u0219i din c\u00e2nd \u00een c\u00e2nd se scarpin\u0103-n cur. Necinstit ar fi s\u0103-i zici ‘d\u0103-i \u0103lora de la Casa Jurnalistului, c\u0103 fac jurnalism de calitate’. \u0218i dac\u0103 e\u0219ti necinstit, clientul bag\u0103 bani pe CJ, nimeni nu cump\u0103r\u0103 Hemoroeasy \u0219i clientul pierde bani, dup\u0103 care se car\u0103 de la tine c\u0103 e\u0219ti prost.
\n\u0218i atunci ce-ai rezolvat?
\nFix o pul\u0103.” <\/p>\n
Cu alte cuvinte, c\u00e2t timp lumea se va uita la Anten\u0103 \u015fi la RTV, publicitatea va curge, pentru c\u0103, \u00eenainte de a fi ni\u015fte fiin\u0163e sensibile \u015fi \u00eengrijorate de soarta adev\u0103rului \u00een lume, companiile sunt ni\u015fte organiza\u0163ii care ofer\u0103 produse \u015fi servicii contra cost. <\/p>\n
Eu nu-i acuz foarte tare nici pe angaja\u0163ii acestor posturi pentru lupta lor disperat\u0103 s\u0103-\u015fi elibereze t\u0103tucii de dup\u0103 gratii. Corup\u0163i, interlopi, cum or fi fost, t\u0103tucii \u0103ia aveau un obicei glorios, pe care presa independent\u0103 \u00eenc\u0103 nu l-a \u00eensu\u015fit. \u015ei anume: pl\u0103teau.
\nE exact at\u00e2t de simplu. Oamenii voiau s\u0103 extrag\u0103 tot ce se putea din angaja\u0163ii lor \u015fi marcau banul. Voiculescu \u00een\u0163elegea acest concept elementar, c\u0103 tenul fin se \u00eentre\u0163ine cu tratamente cosmetice alese, \u015fi avea obiceiul glorios de a-i pl\u0103ti adecvat pe cei care lucrau pentru el. \u00cen\u0163elegea c\u0103 nu po\u0163i avea preten\u0163ii pe trei lei. A\u015fa \u015fi-a fidelizat o echip\u0103 care, acum, e \u00een stare s\u0103 m\u0103n\u00e2nce c\u0103cat cu polonicul f\u0103r\u0103 s\u0103 clipeasc\u0103. A reu\u015fit s\u0103 \u00eenchege o mafie a informa\u0163iei. Mi se pare remarcabil. \u015ei totul a pornit de la disponibilitatea lui de a pl\u0103ti. <\/p>\n
Cine e de vin\u0103 c\u0103 b\u0103tr\u00e2netul patriei e lipit de ecranul Antenei 3 \u015fi hale\u015fte pe nemestecate tot ce li se livreaz\u0103? \u015ei implicit, creeaz\u0103 audien\u0163a la care publicitarii nu vor renun\u0163a niciodat\u0103? <\/p>\n
R\u0103spunsul hipsterului banal e: dezinformarea \u015fi dezinteresul, limitarea acestui popor de pro\u015fti incurabili care.
\nR\u0103spunsul meu: Ia prive\u015fte-te pu\u0163in \u00een oglind\u0103. <\/p>\n
C\u00e2nd i-ai sunat ultima oar\u0103 pe maic\u0103-ta \u015fi pe taic\u0103-tu? C\u00e2nd ai \u00eencercat ultima oar\u0103 o discu\u0163ie real\u0103, matur\u0103, argumentat\u0103, care s\u0103-i ridice din fa\u0163a televizorului? C\u00e2nd ai \u00eencercat ultima oar\u0103 s\u0103 \u00eei chemi pe la tine, sau s\u0103-i vizitezi, s\u0103 le ascul\u0163i problemele, s\u0103 simt\u0103 c\u0103 exi\u015fti? <\/p>\n
A\u015fa cum scorbutul e boala cauzat\u0103 de lipsa vitaminei C, antenita 3 e boala popula\u0163iei de v\u00e2rsta a doua \u015fi a treia, cauzat\u0103 de nep\u0103sarea \u015fi neglijen\u0163a tinerilor. Ai crescut \u015fi acum te doare la basc\u0103. \u00cei suni o dat\u0103 pe lun\u0103, \u0163ii conversa\u0163ia la nivel extrem de superficial, pentru c\u0103 n-ai chef de morala lor, \u00eei tratezi ca pe redu\u015fi mintal, \u00eei ignori \u015fi nu \u00ee\u0163i pas\u0103. <\/p>\n
Dar b\u0103tr\u00e2nii t\u0103i sunt \u00een continuare oameni, \u015fi au o mare, foarte mare nevoie de siguran\u0163\u0103. S\u0103n\u0103tatea lor e din ce \u00een ce mai fragil\u0103, medicamentele necesare din ce \u00een ce mai multe \u015fi mai scumpe, evolu\u0163ia tehnologiei din ce \u00een ce mai \u00eensp\u0103im\u00e2nt\u0103toare, \u015fi singurul lor prieten, care le vorbe\u015fte simplu \u015fi pe \u00een\u0163eles, e Antena 3.
\nUnde aud c\u0103, de \u00eendat\u0103 ce gra\u0163iem pe cine trebuie, mai cre\u015fte pensia cu 100 de lei. C\u00e2nd m\u0103n\u00e2nci cartofi, fasole \u015fi ou\u0103, o sut\u0103 de lei sunt o g\u0103l\u0103gie de bani. <\/p>\n
E treaba ta s\u0103 ai grij\u0103 de b\u0103tr\u00e2nii t\u0103i, s\u0103 le d\u0103ruie\u015fti iubirea \u015fi aten\u0163ia de care au nevoie \u015fi s\u0103-i \u0163ii conecta\u0163i la ziua de azi. Dac\u0103 tu n-o faci, Antena 3 o va face cum \u015ftie ea. Pentru un om b\u0103tr\u00e2n cu \u00eenc\u0103 zece ani de tr\u0103it, 100 de lei acum sunt mai importan\u0163i dec\u00e2t lupta anticorup\u0163ie sau MCV. “Ce-i aia, maic\u0103, MCV? Un fel de plastic, ca PVC-ul?” <\/p>\n
E treaba ta s\u0103 le explici, s\u0103 ai r\u0103bdare, s\u0103 \u00eei ascul\u0163i, s\u0103 \u00een\u0163elegi ce e important pentru ei \u015fi s\u0103 le ar\u0103\u0163i unde s\u0103 caute adev\u0103rul. Un om cump\u0103rabil cu ulei, zah\u0103r sau 100 de lei la pensie e un om cutremur\u0103tor de s\u0103rac. Preocup\u0103-te de asta. Altfel, Antena 3 se va preocupa a\u015fa cum \u015ftie ea. <\/p>\n
Antena 3 e boala ta, a mea \u015fi a tuturor oamenilor tineri ca noi. Noi avem vie\u0163i ocupate, sau ne pedepsim p\u0103rin\u0163ii c\u0103 ne-au crescut f\u0103r\u0103 iubire, sau avem alte priorit\u0103\u0163i. Drept care, uit\u0103m de ei cu anii. Antena 3 nu uit\u0103. <\/p>\n
Acest segment de popula\u0163ie, cel mai nedrept\u0103\u0163it \u015fi mai neglijat, crescut \u00een comunism, obi\u015fnuit s\u0103 fie min\u0163it \u00een ochi, e cel mai vulnerabil la bullshitul RTV – Anten\u0103. Sunt \u00eenc\u0103 mul\u0163i, sunt vioi \u015fi au timp liber mult, drept care nu rateaz\u0103 nici o rund\u0103 de alegeri. Direc\u0163ioneaz\u0103-i tu cum trebuie. Altfel \u00eei va direc\u0163iona Antena. <\/p>\n
\u015ei dac\u0103 \u015fi p\u0103rin\u0163ii t\u0103i, \u015fi ai mei, \u015fi ai tuturor oamenilor tineri ca noi vor \u00eenceta s\u0103 se uite la Anten\u0103, \u015fi vor \u00eencepe s\u0103 citeasc\u0103 Casa Jurnalistului, publicitarii se vor reorienta \u015fi ei. De la sine. F\u0103r\u0103 peti\u0163ii. <\/p>\n
Dar asta presupune s\u0103 investe\u015fti timp \u00een p\u0103rin\u0163ii t\u0103i b\u0103tr\u00e2ni. S\u0103 ai conversa\u0163ii relevante cu ei. S\u0103 \u00ee\u0163i dore\u015fti s\u0103-i \u00een\u0163elegi \u015fi s\u0103 le schimbi punctul de vedere. \u015ei lor, \u015fi vecinilor c\u0103rora le-a plecat fiul \u00een str\u0103in\u0103tate \u015fi a uitat complet de ei, \u015fi vecinilor care n-au avut copii c\u0103 a r\u0103mas tanti steril\u0103 de la un avort f\u0103cut cu andreaua la 18 ani.
\nDac\u0103 nu ai acest timp de investit, Antena 3 \u00eel are. <\/p>\n","protected":false},"excerpt":{"rendered":"
Circul\u0103 o peti\u0163ie zilele astea. M\u0103 rog, circul\u0103 multe peti\u0163ii. Dar circul\u0103 \u00een principal o peti\u0163ie care cere furnizorilor de cablu s\u0103 exclud\u0103 Antena...<\/p>\n","protected":false},"author":2,"featured_media":12040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-12039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2017\/01\/petition.jpg?fit=308%2C306&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/12039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=12039"}],"version-history":[{"count":2,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/12039\/revisions"}],"predecessor-version":[{"id":12042,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/12039\/revisions\/12042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/12040"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=12039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=12039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=12039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}