Am o gr\u0103mad\u0103 de cunoscu\u0163i care, de cum aud \u00een vis cuv\u00e2ntul “newsletter” se trezesc url\u00e2nd: “Dispaaari, Simona de la Elefant!”. \u00cei am \u015fi pe al\u0163ii care nu ar da subscribe la nimic, din groaz\u0103 c\u0103 o s\u0103 fie freca\u0163i la cap p\u00e2n\u0103 se pred\u0103 scalpul de unul singur. \u00cen cele ce urmeaz\u0103, hai s\u0103 examin\u0103m cum trimi\u0163i newslettere cu care s\u0103 le scoli interesul, nu cheful de a juca geamparale pe spinarea ta. <\/p>\n
1. D\u0103-le rare <\/p>\n
Nu, Emag, nu e\u015fti b\u0103rbatul meu plecat la r\u0103zboi, \u015fi nu vreau s\u0103 aflu de mai multe ori pe zi c\u0103 n-ai c\u0103zut r\u0103pus de mi\u015fei. \u015etiu exact unde te g\u0103sesc, \u015fi \u015ftiu s\u0103 caut pe tine produsele pe care le vreau.
\nNu, Realitatea, nu vreau s\u0103 am impresia c\u0103 suntem \u00eendr\u0103gostite. Nu vreau patru (!!!) newslettere pe zi de la tine. Chiar dac\u0103 f\u0103ceai sex oral ca o zei\u0163\u0103, momentul \u00een care \u00eencepeai s\u0103 m\u0103 fu\u0163i la cap toat\u0103 ziua era dealbreakerul absolut
\nUn exemplu pozitiv era Farmec din Cluj. D\u0103deau un mail lunea, cu promo\u0163iile s\u0103pt\u0103m\u00e2nii, \u015fi unul miercurea, cu campania surpriz\u0103 a s\u0103pt\u0103m\u00e2nii. \u00centre timp, au trecut \u015fi ei la frecangeal\u0103.
\nOric\u00e2t de mult \u0163i-ar pl\u0103cea produsele cuiva, c\u00e2nd firma devine h\u0103r\u0163uitoare ca fostul t\u0103u prieten at\u00e2rnache disperat, dai un pas \u00een spate. <\/p>\n
2. D\u0103-le inteligente <\/p>\n
Obiceiul \u00eengrozitor al Realit\u0103\u0163ii era s\u0103 bage acela\u015fi articol (adeseori un clickbait imbecil cu zero con\u0163inut) \u00een toate cele patru newslettere de azi, \u00een trei de m\u00e2ine \u015fi \u00een dou\u0103 de poim\u00e2ine. Da, coaie. Am \u00een\u0163eles. Artist\u0103 celebr\u0103, devenit\u0103 zombi. \u00cen noul film S\u00e2nge pe pere\u0163i de Carlos Trujillo Almaverde Gutierrez. Acum m\u0103 la\u015fi \u00een durerea mea? <\/p>\n
3. Nu fi creepy <\/p>\n
C\u0103utam gene false. \u015ei am intrat pe un site dr\u0103gu\u0163 de cosmetice, unde mai cump\u0103rasem \u015fi eram logat\u0103 cu mailul. Cum m\u0103 uitam eu la produs, \u00een secunda urm\u0103toare a venit notificare de mail nou. Era siteul de cosmetice \u015fi zicea: Cump\u0103r\u0103-\u0163i produsul preferat – \u015fi link la genele false – cu exact suma afi\u015fat\u0103 pe pagina shopului.
\nDe ce plosca m\u0103-tii ai face una ca asta? Eram pe produs, \u00eei vedeam pre\u0163ul. Nu mi-ai trimis o reducere de 10%, s\u0103 aib\u0103 sens deranjul. \u015ei m-ai \u015fi \u00eengrozit de perspectiva de a vizita 20 de produse \u015fi a primi 20 de mailuri, a\u015fa c\u0103 mi-am comandat gene din alt\u0103 parte. <\/p>\n
4. Personalizeaz\u0103 <\/p>\n
Vezi \u015fi tu ce a cump\u0103rat omul \u015fi trimite-i oferte bazate pe sfera lui de interes. Nu, mul\u0163umesc, nu vreau minipomp\u0103 telescopic\u0103, \u015fi nici trus\u0103 de chei tubulare. <\/p>\n
5. \u0162ine cont de ce \u00ee\u0163i spune clientul<\/p>\n
Discutam zilele trecute cu un b\u0103iat care lucreaz\u0103 la un astfel de magazin online \u015fi i-am zis: Vezi c\u0103 exagera\u0163i cu frecven\u0163a \u015fi cantitatea.
\n\u015ei-mi r\u0103spunde: “D\u0103 unsubscribe”.
\nReally, nigga?
\n\u0102la te pl\u0103te\u015fte s\u0103-i alungi baza de date?
\nNu \u015ftiu al\u0163ii cum sunt, dar eu, dac\u0103 a\u015f avea un shop \u015fi a\u015f avea clien\u0163i abona\u0163i la newsletter (oameni care PL\u0102TESC), a\u015f vrea s\u0103-i \u015ftiu ferici\u0163i. <\/p>\n","protected":false},"excerpt":{"rendered":"
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