Sigur, folosesc termenul de influencer mai degrab\u0103 ironic, pentru c\u0103 niciodat\u0103, NICIODAT\u0102, nu consider c\u0103 am influen\u0163at pe cineva s\u0103-\u015fi schimbe via\u0163a. Cel mult, oamenii au citit un text care le reflecta opiniile DEJA CONTURATE \u015fi au zis: Oai, ce bine le zice fiin\u0163a asta. Sau dimpotriv\u0103, au reg\u0103sit un mod de g\u00e2ndire care nu le convenea \u015fi m-au \u00eenjurat de pe 3975789 de conturi false. <\/p>\n
Recent, o prieten\u0103 bloggeri\u0163\u0103 de succes – nu dau nume, c\u0103 m-a rugat s\u0103 nu-i adun pe oameni s\u0103-i pl\u00e2ng\u0103 de mil\u0103, pentru c\u0103 are o sil\u0103 profund\u0103 de v\u0103ic\u0103real\u0103 – a luat un ban pe Facebook. Pentru ceva content decoltat. A ie\u015fit din ban, \u015fi \u00een numai c\u00e2teva zile, a luat un al doilea ban pe Facebook. Retroactiv, pentru ceva idio\u0163enie scris\u0103 prin 2013. <\/p>\n
Similar, au luat banuri gr\u0103mad\u0103 \u015fi c\u00e2teva figuri marcante pesediste. Dar ei o politizeaz\u0103, \u00een stilul bine cunoscut, cu statul paralrl \u015fi necoplanar, \u015fi o transform\u0103 \u00een teoria conspira\u0163iei. Pentru c\u0103 e mai simplu s\u0103 ai un du\u015fman imaginar \u015fi te umeze\u015fti pe interior declar\u00e2ndu-i ur\u0103 etern\u0103, dec\u00e2t s\u0103 cau\u0163i explica\u0163ia ra\u0163ional\u0103. \u015ei mai mulgi \u015fi mila pro\u015ftilor.
\n“Tinerii frumo\u015fi \u015fi liberi comploteaz\u0103 cu Zuckerberg s\u0103 ne striveasc\u0103. Tr\u0103dare, tr\u0103dare, de trei ori tr\u0103dare. Ba chiar de patru ori.” <\/p>\n
\u00cen timpul \u0103sta, tinerii frumo\u015fi \u015fi liberi iau \u015fi ei banuri, c\u0103c\u0103l\u0103u, m\u0103ria ta, dar nu fac o dram\u0103 din asta. Sau fac, dar \u015ftiu c\u0103 nu-i ajut\u0103 cu mare lucru. <\/p>\n
Dac\u0103 st\u0103m str\u00e2mb \u015fi judec\u0103m drept, realitatea situa\u0163iei este c\u0103 textele mele sunt intens banabile. Au limbaj licen\u0163ios mai ceva dec\u00e2t ogorul de pule al \u0163\u0103ranului lui Ion Creang\u0103, \u00een Povestea Pove\u015ftilor. Sunt o fost\u0103 adolescent\u0103 punk cu freza-n v\u00e2nt \u015fi nu-mi reneg mo\u015ftenirea cultural\u0103. \u00cemi asum consecin\u0163ele.
\nDar banuri iau \u015fi “influenceri” care nu folosesc nici m\u0103car virgula, de team\u0103 c\u0103 are alur\u0103 falic\u0103.
\n\u015ei mai bizar e faptul c\u0103, unora dintre ei, Facebook nici m\u0103car nu le motiveaz\u0103 decizia banului. “A\u0163i postat ceva \u00een neconformitate cu termenii \u015fi condi\u0163iile.” Care termen, care condi\u0163ie? Cu cine pot s\u0103 vorbesc omene\u015fte, s\u0103-mi explice ce paragraf din a c\u00e2ta condi\u0163ie am \u00eenc\u0103lcat? <\/p>\n
R\u0103spuns: cu nimeni. Po\u0163i da un reply la notificarea cu “a\u0163i postat recent ceva etc.” \u015fi \u0163i se r\u0103spunde “V\u0103 mul\u0163umim. Feedbackul dumneavoastr\u0103 ajut\u0103 Facebook s\u0103 devin\u0103 mai bun.”
\nIat\u0103 un mod de a scoate din min\u0163i \u015fi cel mai retardat \u015fi spumeg\u0103tor hater:
\n“E\u015fti cea mai de c\u0103cat scriitoare din lume.”
\n“V\u0103 mul\u0163umim. Feedbackul dumneavoastr\u0103 o ajut\u0103 pe Lorena Lupu s\u0103 devin\u0103 mai bun\u0103.”
\n“E\u015fti ur\u00e2t\u0103 ca \u015fancrul sifilitic.”
\n“V\u0103 mul\u0163umim. Feedbackul dumneavoastr\u0103 o ajut\u0103 pe Lorena Lupu s\u0103 devin\u0103 mai bun\u0103.”
\n“Mori de cancer uterin, f\u0103!”
\n“V\u0103 mul\u0163umim. Feedbackul dumneavoastr\u0103 o ajut\u0103 pe Lorena Lupu s\u0103 devin\u0103 mai bun\u0103.” <\/p>\n
N-ai un chat direct, n-ai un num\u0103r de telefon. Po\u0163i da un mail la abuse@facebook.com, dar nu-\u0163i r\u0103spunde nimeni. <\/p>\n
\u015ei de ce \u00ee\u015fi ur\u0103\u015fte Facebook influencerii?
\nNu, nu din cauza limbajului, nu, nu din cauza ideilor, nu, nu din cauza reclama\u0163iilor.<\/p>\n
* <\/p>\n
Ban iei c\u00e2nd nu cotizezi suficient. <\/p>\n
* <\/p>\n
V-o spun sincer, \u00een momentele c\u00e2nd am un articol, sau pagina, sau un eveniment, sau orice altceva dat pe “sponsored”, pot posta orice. Absolut orice. Inclusiv \u00eenjur\u0103tura aia cu multe \u00eencreng\u0103turi \u015fi subordonate din Asfalt Tango.
\nPoate s\u0103-mi fac\u0103 reclama\u0163ie \u015fi mama haterilor. Sunt inviolabil\u0103.
\nC\u00e2nd nu am nimic dat pe sponsored, c\u00e2nd nu curg b\u0103nu\u0163ii de la mine din cont la Mark \u00een jeb: “Pe data de 4 aprilie 2011, a\u0163i violat termenii \u015fi condi\u0163iile. Chit c\u0103 nu existau. Le-a\u0163i violat aprioric. Sunte\u0163i singurul profet violator din istorie. Pe l\u00e2ng\u0103 mul\u0163i al\u0163ii ca dumneavoastr\u0103.” <\/p>\n
\u015ei nu iei ban \u015fi pe pagin\u0103, de\u015fi iei ban pe contul personal. Dar, ca lucrurile de pe pagin\u0103 s\u0103 poat\u0103 avea impactul de dinainte de ban, trebuie s\u0103 bagi…
\nA\u0163i ghicit.
\n\u00cenc\u0103 ni\u015fte “sponsored posts”. <\/p>\n
Problema va fi c\u00e2nd vor \u00eencepe s\u0103 plece influencerii \u015fi-\u015fi vor lua \u015fi comunit\u0103\u0163ile cu ei. \u015ei nu m\u0103 refer la noi, ni\u015fte c\u0103c\u0103\u0163ei de rom\u00e2ni cu un reach de maximum 30.000 de persoane. M\u0103 refer la influencerii cu comunit\u0103\u0163i de milioane de oameni. Care la un moment dat, se vor s\u0103tura. <\/p>\n","protected":false},"excerpt":{"rendered":"
Sigur, folosesc termenul de influencer mai degrab\u0103 ironic, pentru c\u0103 niciodat\u0103, NICIODAT\u0102, nu consider c\u0103 am influen\u0163at pe cineva s\u0103-\u015fi schimbe via\u0163a. Cel mult,...<\/p>\n","protected":false},"author":2,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-13662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2017\/08\/badcustomerservice.jpg?fit=630%2C360&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/13662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=13662"}],"version-history":[{"count":2,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/13662\/revisions"}],"predecessor-version":[{"id":13664,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/13662\/revisions\/13664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/13094"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=13662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=13662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=13662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}