{"id":14655,"date":"2018-04-02T11:24:36","date_gmt":"2018-04-02T08:24:36","guid":{"rendered":"http:\/\/lorenalupu.com\/blog\/?p=14655"},"modified":"2018-04-02T11:39:33","modified_gmt":"2018-04-02T08:39:33","slug":"hookup-marketing","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/hookup-marketing\/","title":{"rendered":"Hookup marketing"},"content":{"rendered":"

Toat\u0103 lumea care are un cont pe orice form\u0103 de social media \u015fi arat\u0103 vag mai pl\u0103cut vizual dec\u00e2t un sac de cartofi a experimentat urm\u0103toarea situa\u0163ie:<\/p>\n

Individ: Cf, ejti f frumy, futete ku mn.<\/p>\n

Tu: Mul\u0163umesc, dar nu am timp.<\/p>\n

Individ: Atunki ejti o kurv\u0103 ur\u00e2t\u0103 \u015fi proast\u0103 ku figuri p\u0103 ya \u015fi o s\u0103 mory syngur\u0103 \u00een \u015fan\u0163.<\/p>\n

Nimeni, niciodat\u0103, nu a fost impresionat de genul \u0103sta de abordare, \u015fi nimeni, niciodat\u0103, n-a zis: “Oh, dar stai, viteazule. Zici c\u0103 dac\u0103 totu\u015fi m\u0103 foot cu tine n-o s\u0103 mor singur\u0103 \u00een \u015fan\u0163? P\u0103i atunci hai.”<\/p>\n

Partea cea mai tragic\u0103 e c\u0103, de\u015fi aceast\u0103 abordare oribil\u0103 \u015fi-a dovedit pe deplin ineficien\u0163a \u00een ag\u0103\u0163at, \u015fi firesc ar fi fost s\u0103 moar\u0103 definitiv \u015fi irevocabil, s-a extins \u015fi \u00een v\u00e2nz\u0103ri, prin mesaje private.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Una la m\u00e2n\u0103:<\/strong> nu \u00een\u0163eleg nevoia de a h\u0103r\u0163ui persoane pe privat, cer\u00e2ndu-le s\u0103-\u0163i cumpere c\u0103r\u0163ile. \u015ei n-o \u00een\u0163eleg fix din ipostaza de scriitor. Dac\u0103 ai o pagin\u0103 de autor, sau un cont personal, \u015fi postezi periodic informa\u0163ii incitante despre c\u0103r\u0163ile tale, poten\u0163ialul client va avea timp \u015fi spa\u0163iu s\u0103 evalueze, s\u0103 mediteze, s\u0103 selecteze, f\u0103r\u0103 s\u0103 se simt\u0103 \u00eencol\u0163it ca porcul de Sf. Ignat.<\/p>\n

Chiar ard de curiozitate: a func\u0163ionat vreodat\u0103 aceast\u0103 metod\u0103 cu cineva? Eu cred c\u0103 nu.<\/p>\n

Dou\u0103 la m\u00e2n\u0103:\u00a0<\/strong>Dar s\u0103 zicem c\u0103 \u00eentr-o zi a vie\u0163ii mele, m-ar tortura foamea at\u00e2t de tare, \u00eenc\u00e2t a\u015f \u00eencepe s\u0103 dau mesaje private oamenilor necunoscu\u0163i, cer\u00e2ndu-le s\u0103 m\u0103 cumpere.<\/p>\n

\u00cen secunda c\u00e2nd TU ai scris cuiva, acel cineva are dreptul s\u0103 ACCEPTE sau s\u0103 REFUZE. Sau s\u0103 pun\u0103 sub semnul \u00eentreb\u0103rii metoda ta de marketing. Sau s\u0103 declare c\u0103 nu e interesat.<\/p>\n

Nimeni nu se na\u015fte cu obliga\u0163ia prestabilit\u0103 s\u0103 joace dup\u0103 cum fluieri tu, iar oamenii pe care nu-i cuno\u015fti \u015fi nu-\u0163i datoreaz\u0103 nimic cu at\u00e2t mai pu\u0163in.<\/p>\n

Trei la m\u00e2n\u0103:\u00a0<\/strong>Dac\u0103 un poten\u0163ial cump\u0103r\u0103tor ABORDAT DE TINE spune c\u0103 metoda ta nu e bun\u0103, sau c\u0103 oferta prezentat\u0103 de tine nu-l convinge, e semn c\u0103 ai e\u015fuat \u00een acea interac\u0163iune.<\/p>\n

\u015ei po\u0163i \u00eenv\u0103\u0163a din acest e\u015fec, s\u0103 nu-l mai repe\u0163i, sau po\u0163i, pur \u015fi simplu, s\u0103 ceri scuze pentru inoportunare \u015fi s\u0103 te retragi.<\/p>\n

\u00cen niciun caz nu te apuci s\u0103-l faci troac\u0103 de porci, c\u0103 nu iube\u015fte oamenii, c\u0103 e dependent de marketing (c\u00e2nd tu tocmai \u00eei vindeai un produs, lol, \u015fi te mai \u015fi d\u0103deai expert pe creativitate, lololol).<\/p>\n

C\u00e2nd oferi altora un produs de v\u00e2nzare \u015fi ceri bani la schimb, se nume\u015fte marketing. Indiferent c\u0103 vinzi c\u0103r\u0163i, detergent, c\u0103cat la tav\u0103 sau whatever. \u015ei te expui judec\u0103\u0163ii de tip “acest mesaj e neconving\u0103tor” din varii motive. Asum\u0103-\u0163i lucrul \u0103sta, dau dac\u0103 nu po\u0163i, nu mai da mesaje private.<\/p>\n

Altminteri, tu e\u015fti liber s\u0103 faci ce vrei. Cu c\u00e2t tu e\u015fti mai \u0163\u0103ran cu poten\u0163ialii cump\u0103r\u0103tori, cu at\u00e2t mi-i trimi\u0163i pe to\u0163i mie, iar eu le ar\u0103t afec\u0163iune \u015fi respect. Avantaj eu.<\/p>\n

***<\/p>\n

\u00ce\u0163i plac textele Trollywood? Po\u0163i sus\u0163ine \u015fi tu proiectul.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Toat\u0103 lumea care are un cont pe orice form\u0103 de social media \u015fi arat\u0103 vag mai pl\u0103cut vizual dec\u00e2t un sac de cartofi a...<\/p>\n","protected":false},"author":2,"featured_media":14656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-14655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2018\/04\/Untitled.png?fit=1077%2C709&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/14655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=14655"}],"version-history":[{"count":2,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/14655\/revisions"}],"predecessor-version":[{"id":14661,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/14655\/revisions\/14661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/14656"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=14655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=14655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=14655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}