{"id":15019,"date":"2018-05-27T12:28:37","date_gmt":"2018-05-27T09:28:37","guid":{"rendered":"http:\/\/lorenalupu.com\/blog\/?p=15019"},"modified":"2018-05-27T12:28:37","modified_gmt":"2018-05-27T09:28:37","slug":"o-mica-lamurire-legata-de-content","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/o-mica-lamurire-legata-de-content\/","title":{"rendered":"O mic\u0103 l\u0103murire legat\u0103 de content"},"content":{"rendered":"<p>Simt nevoia s\u0103 scriu acest text pentru c\u0103 primesc o mul\u0163ime de mailuri de la oameni dezorienta\u0163i.<\/p>\n<p>Unii dintre ei sunt advertiseri care \u00eemi propun advertoriale gata scrise. \u015ei \u00eei \u00een\u0163eleg. Am lucrat pe la reviste unde nu eu conduceam \u015fandramaua, oamenii se caliceau s\u0103 pl\u0103teasc\u0103 \u00eenc\u0103 un redactor, drept care, orice text moca, oric\u00e2t de stupid, era man\u0103 cereasc\u0103. Cel mai insult\u0103tor pentru inteligen\u0163\u0103 advertorial, \u00een cea mai detestabil\u0103 corporatez\u0103, care nu transmitea nimic despre originalitatea \u015fi particularit\u0103\u0163ile ofertei, \u015fi de ce anume ar trebui omul simplu s\u0103 fie interesat de ea, era luat cu copy paste \u015fi tuflit as is \u00een paginile revistei, ka-ching, se \u00eencasau banii de la client, omul trecea peste pagina aia ca acceleratul prin D\u00e2rste \u015fi showul continua dup\u0103 cum am stabilit.<\/p>\n<p>Al\u0163ii &#8211; m\u0103 refer la oamenii care-mi trimit mailuri &#8211; sunt diverse persoane extrem de convinse de talentul lor.\u00a0 \u015ei care \u00eemi dau mailuri \u00een care \u00eemi propun s\u0103 &#8220;m\u0103 ajute cu&#8221; content.<\/p>\n<p>No offense, dar s\u0103 m\u0103 aju\u0163i pe mine cu content e ca \u015fi cum te-ai oferi s\u0103-l aju\u0163i pe Evgheni Plu\u015fenko s\u0103 sar\u0103 cvadruplu toe loop \u00een combina\u0163ie cu triplu lutz \u015fi cu dublu axel. Eu scriu, baby. Scriu de la trei ani, scriu precum respir \u015fi dac\u0103 vreau EU un text de la cineva, \u00eel cer. Cu condi\u0163ia ca acel cineva s\u0103 scrie cel pu\u0163in la nivelul meu.<\/p>\n<p>Dar \u00een\u0163eleg c\u0103 oamenilor nu le e clar cum func\u0163ioneaz\u0103 acest site, vin din mentalitatea internetului rom\u00e2nesc, unde contentul este aceast\u0103 povar\u0103 crunt\u0103, de care nimeni nu are timp, \u015fi pentru care c\u0103ut\u0103m s\u0103 pl\u0103tim c\u00e2t mai pu\u0163ini oameni, drept care orice moc\u0103ciune e binevenit\u0103.<\/p>\n<p>Acest mod de a g\u00e2ndi face ca anumite siteuri s\u0103 aib\u0103 trafic sub c*ru&#8217; g\u0103inii sau s\u0103 intre lumea acolo doar s\u0103 r\u00e2d\u0103 \u015fi s\u0103 posteze insulte, \u015fi at\u00e2t.<\/p>\n<p>Din secunda \u00een care am pornit Trollywood, am f\u0103cut-o cu o abordare total diferit\u0103.<\/p>\n<p>\u015ei anume, nu exist\u0103 shortcuturi, nu exist\u0103 concesii \u015fi nu exist\u0103 jum\u0103t\u0103\u0163i de m\u0103sur\u0103 la calitatea contentului.<\/p>\n<p>Chiar dac\u0103 m\u0103 ur\u0103\u015fti cu spume, chiar dac\u0103 nu e\u015fti de acord cu nimic din ce scriu, nu po\u0163i nega c\u0103 \u015ftiu s\u0103 scriu. A\u015fa am transformat ceea ce a \u00eenceput ca un mic blog gratuit pe wordpress \u00eentr-o platform\u0103 de opinie.<\/p>\n<p>\u00cen acest context, chiar dac\u0103 alte siteuri \u015fi reviste consider\u0103 textele ca un fel de &#8220;lorem ipsum&#8221; care s\u0103 justifice fotografii cu s\u00e2ni, cu politicieni sau cu accidente de ma\u015fin\u0103, drept care contentul e ceva bifabil, la categoria &#8220;s\u0103 fie acolo&#8221;, acest site nu are \u015fi nu va avea nevoie de &#8220;ajutor&#8221; din acest punct de vedere.<\/p>\n<p>Cel mult, ri\u015fti s\u0103-\u0163i trimit textul \u00eenapoi, subliinindu-i toate erorile logice, cli\u015feele obosite, paragrafele prost \u00eens\u0103ilate, brain farturile, detaliile insuficient puse \u00een lumin\u0103, calcul frazeologic, non sequitur-urile \u015fi penibilit\u0103\u0163ile. S\u0103 te \u00eentreb de c\u00e2te zece ori pe paragraf &#8220;de unde rezult\u0103 chestia asta?&#8221; respectiv &#8220;n-am \u00een\u0163eles nimic, te rog, dezvolt\u0103&#8221;.<\/p>\n<p>Nu-mi propun s-o fac, pentru c\u0103 nu m\u0103 intereseaz\u0103 s\u0103 umilesc oameni pe care nu-i cunosc. Dar nu m\u0103 insulta nici tu cu &#8220;ajutatul&#8221; pe content. Nu caut cai de dar, \u015fi c\u00e2nd bag lupa-n dantura lor, strivesc instant respectul de sine al oricui.<\/p>\n<p>Pe scurt:<\/p>\n<p>PE ACEST SITE, SE SCRIE. NU E NEVOIE DE PROPTELE.<\/p>\n<p>PUBLICUL ACESTUI SITE VINE AICI S\u0102 CITEASC\u0102. NU S\u0102 SE UITE LA \u0162\u00c2\u0162E.<\/p>\n<p>&nbsp;<\/p>\n<p>Dac\u0103 i-a\u015f da un text prost scris, ca &#8220;ajutoarele&#8221; voastre, m-ar fug\u0103ri prin tot sectorul trei, cu furci \u015fi topoare. \u015ei unii ar veni de pe alte continente pentru asta.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simt nevoia s\u0103 scriu acest text pentru c\u0103 primesc o mul\u0163ime de mailuri de la oameni dezorienta\u0163i. Unii dintre ei sunt advertiseri care \u00eemi&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":15020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-15019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2018\/05\/Dark-and-Stormy-Night-e1527373615587.png?fit=386%2C268&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/15019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=15019"}],"version-history":[{"count":4,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/15019\/revisions"}],"predecessor-version":[{"id":15024,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/15019\/revisions\/15024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/15020"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=15019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=15019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=15019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}