{"id":15993,"date":"2018-11-10T12:03:08","date_gmt":"2018-11-10T09:03:08","guid":{"rendered":"http:\/\/lorenalupu.com\/blog\/?p=15993"},"modified":"2018-11-10T12:12:24","modified_gmt":"2018-11-10T09:12:24","slug":"presa-de-propaganda-nu-e-o-noutate","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/presa-de-propaganda-nu-e-o-noutate\/","title":{"rendered":"Presa de propagand\u0103 nu e o noutate"},"content":{"rendered":"

Ieri, am r\u00e2s un pic \u00een barb\u0103. Tot internetul \u0219i mama lui au dat share articolului confec\u021bionat \u00een Q Magazine, cu Veo vedet\u0103.<\/p>\n

Au dat share, s\u0103 se minuneze \u0219i al\u021bii de oroare. \u0218i al\u021bii s-au minunat. Au dat \u0219i ei share. A\u0219a s-a ajuns, probabil, la sute de mii de vizualiz\u0103ri.<\/p>\n

Poanta e precum urmeaz\u0103: c\u00e2nd discu\u021bi publicitate cu o agen\u021bie, iar aceasta \u00ee\u021bi verific\u0103 statisticile, prea pu\u021bin le pas\u0103 dac\u0103 au fost f\u0103cute de oameni care d\u0103deau pe dinafar\u0103 de iubire, sau de oameni foarte sup\u0103ra\u021bi. Ai 400.000 de vizualiz\u0103ri? E\u0219ti t\u0103ticul media, bravo \u021bie, \u021bine ni\u0219te reclam\u0103.<\/p>\n

Pentru c\u0103 publicitarii nu sunt apostolii adev\u0103rului \u0219i drept\u0103\u021bii, ci ni\u0219te oameni pe care \u00eei pl\u0103tesc al\u021bi oameni s\u0103 genereze v\u00e2nz\u0103ri unor produse. Punct.<\/p>\n

Vrei s\u0103 nu le bagi bani \u00een buzunar lui Jucan \u0219i lui Q-Magazine? Nu le mai da share. E exact at\u00e2t de simplu. D\u0103 share lucrurilor \u00een care crezi \u0219i care te reprezint\u0103, \u0219i a\u0219a vei direc\u021biona publicitatea spre genul de creatori de content care te reprezint\u0103.<\/p>\n

\u0218i mai e un lucru. Cinic dar adev\u0103rat. De ce binele pierde frecvent lupta cu r\u0103ul? R\u0103spuns: pentru c\u0103 r\u0103ul e dispus s\u0103 pl\u0103teasc\u0103.<\/p>\n

Dac\u0103 noi scriem un articol care v\u0103 place, 80% dintre voi m\u0103 complimenta\u021bi cu vai ce text mi\u0219to \u0219i at\u00e2t. C\u00e2nd PSD dore\u0219te un articol de propagand\u0103, vine direct cu suma cu care e dispus s\u0103 pl\u0103teasc\u0103 acest articol.<\/p>\n

Dac\u0103 voi vre\u021bi ca noi s\u0103 scriem despre un anumit subiect, v\u0103 e suficient s\u0103 da\u021bi porunc\u0103 \u00eentr-un comentariu sau un mesaj privat: Scrie despre… Ba v\u0103 \u0219i sup\u0103ra\u021bi flea\u0219c\u0103 dac\u0103 vi se spune c\u0103 scrisul\u00a0 despre se nume\u0219te crea\u021bie de content \u0219i cost\u0103 x lei.<\/p>\n

C\u00e2nd un pesedel sau altul mi-au venit cu propuneri, \u00een perioada c\u00e2nd o ardeam mai apolitic moderat \u0219i nu era foarte clar \u00een ce direc\u021bie m\u0103 \u00eendrept, niciodat\u0103 n-a fost \u00een regim de “ar trebui s\u0103 scrii despre”, ci de “uite c\u00e2t avem s\u0103-\u021bi d\u0103m”.<\/p>\n

C\u00e2nd ai un site cu cheltuieli u\u0219or de \u021binut sub control, \u00ee\u021bi permi\u021bi s\u0103 refuzi. Dar dac\u0103 mi-a\u0219 propune s\u0103 m\u0103 extind? S\u0103 iau angaja\u021bi c\u0103rora s\u0103 le pl\u0103tesc d\u0103ri la stat? S\u0103 devin revist\u0103 online \u00een toat\u0103 regula? \u00cen cazul acela, nu mi-a\u0219 mai permite s\u0103 refuz, pentru c\u0103 pl\u00e2ng oamenii c\u0103 nu le-am pl\u0103tit salariul. \u0218i nu l-am pl\u0103tit taman pentru c\u0103 tu ai impresia c\u0103 “vai ce text fain” \u021bine de cald \u0219i c\u0103 ajunge ca tu s\u0103-mi ordoni privat s\u0103 scriu despre…, ca eu s\u0103 m\u0103 \u0219i execut.<\/p>\n

Taman de aceea n-ar trebui s\u0103 ne mir\u0103m a\u0219a tare c\u0103 Jucan o pup\u0103 \u00een partea dorsal\u0103 pe Veo. Spre deosebire de tine, Veo markeaz\u0103 banul. \u015ei prin asta, \u00ee\u0219i face exact presa pe care o dore\u015fte.<\/p>\n

Vrei o pres\u0103 care s\u0103 arate altfel? Sus\u0163ine-o la r\u00e2ndul t\u0103u. Nu mai s\u0103ri ca ars c\u00e2nd \u00ee\u0163i spun c\u0103 nu, nu m\u0103 intereseaz\u0103 s\u0103 m\u0103 freci cu invita\u0163ii la bere, oricum nu m\u0103 simt confortabil s\u0103 beau bere cu str\u0103ini, ci, dac\u0103 \u0163i-a pl\u0103cut articolul la care am lucrat, chip in pe paypalul blogului. Am un grup de 2000 de oameni care m\u0103 citesc recurent, chiar \u015fi dup\u0103 cele dou\u0103 luni de ban pe Facebook pe care mi le-au f\u0103cut cadou postacii aceluia\u0219i PSD. Un euro s\u0103 fi dat fiecare pe lun\u0103, \u015fi deja erau 2000. Bani din care puteai lua \u00eenc\u0103 un om \u015fi puteai face treab\u0103 s\u0103 rupi.<\/p>\n

Dar c\u00e2t timp tu nu faci asta, meri\u0163i doar articole laudative la adresa lui Veo, publicate de coana Jucan. D\u0103-le obligatoriu share, s\u0103-i faci \u015fi trafic.<\/p>\n

 <\/p>\n

 
\n***<\/p>\n

\u00ce\u0163i plac textele Trollywood? Po\u0163i sus\u0163ine \u015fi tu proiectul.<\/p>\n

\"\"<\/a><\/p>\n

***
\nVrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe Facebook<\/strong><\/a>, follow pe Twitter<\/a><\/strong> \u015fi Instagram<\/a><\/strong>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ieri, am r\u00e2s un pic \u00een barb\u0103. Tot internetul \u0219i mama lui au dat share articolului confec\u021bionat \u00een Q Magazine, cu Veo vedet\u0103. Au...<\/p>\n","protected":false},"author":2,"featured_media":14299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-15993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2018\/02\/trollface.jpg?fit=400%2C400&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/15993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=15993"}],"version-history":[{"count":3,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/15993\/revisions"}],"predecessor-version":[{"id":15996,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/15993\/revisions\/15996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/14299"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=15993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=15993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=15993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}