{"id":18154,"date":"2019-08-06T09:49:33","date_gmt":"2019-08-06T06:49:33","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=18154"},"modified":"2019-08-06T09:49:33","modified_gmt":"2019-08-06T06:49:33","slug":"oameni-buni-angajati-va-pr-i-reali","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/oameni-buni-angajati-va-pr-i-reali\/","title":{"rendered":"Oameni buni, angaja\u021bi-v\u0103 PR-i reali"},"content":{"rendered":"

Aparent, oricine \u0219tie s\u0103 fac\u0103 PR. Necesar: \u021b\u00e2\u021be mari, disponibilitate pentru a face pe plac \u0219efului, dat mailuri, servit cafea cu c\u00e2te linguri\u021be de zah\u0103r prefer\u0103 patronul \u0219i cu ce marc\u0103 de lapte \u00eei g\u00e2dil\u0103 lui omu\u0219orul.<\/p>\n

\u0218i rezultanta e dat\u0103 de ni\u0219te fails de comunicare de-a dreptul ilare. C\u00e2nd eram mai inocent\u0103 \u0219i mai \u00eencrez\u0103toare c\u0103 fiecare om trebuie s\u0103 lupte pentru a livra excelen\u021b\u0103, m\u0103 enervam. Acum, r\u00e2d \u0219i at\u00e2t.<\/p>\n

Dar serios, nu oricine poate fi PR. C\u00e2nd \u00ee\u0219i depun unii candidaturile pentru jobul de PR, \u00een loc s\u0103 v\u0103 uita\u021bi care are cupa mai mare la sutien \u0219i care se laud\u0103 mai abitir cu un CV-ul, da\u021bi-le tem\u0103: s\u0103 redacteze un mail de refuz \u00een a\u0219a fel, \u00eenc\u00e2t partea opus\u0103 s\u0103 zic\u0103 mul\u021bumesc.<\/p>\n

Dac\u0103 le iese, they are hired. Dac\u0103 le ies o gr\u0103mad\u0103 de formul\u0103ri inepte \u0219i insult\u0103toare, asculta\u021bi la sora voastr\u0103 Lorena: gagica aia cu \u021b\u00e2\u021be mari v\u0103 va crea probleme de imagine prin popor. \u0218i e o lume mic\u0103.<\/p>\n

Exemplu: ieri primesc un mail de la PR-i\u021ba unui artist extrem de bun \u0219i de talentat s\u0103 m\u0103 invite la o premier\u0103.
\nMen\u021biune: de\u0219i unul dintre cei mai buni arti\u0219ti tineri, omul nu are notorietatea lui Victor Rebengiuc. Nu faci sold out dac\u0103 \u00eel pui cap de afi\u0219. E mai degrab\u0103 ceea ce eu numesc theatre-world famous, adic\u0103 \u00eel cunosc \u0219i-l plac colegii de breasl\u0103, dar mai are mult de muncit pe partea de… s\u0103 zicem awareness.<\/p>\n

\u0218i nu e nimic \u00een neregul\u0103 cu asta. Nu e cap\u0103t de \u021bar\u0103, e complet realizabil s\u0103 cre\u0219ti \u00een popularitate repede dac\u0103 faci treab\u0103 constant\u0103 \u0219i bun\u0103, iar omul are toate datele. \u0218i chiar \u00eei urez acest succes.<\/p>\n

\u0218i ca orice om care nu le poate face pe toate, \u0219i-a angajat PR-i\u021b\u0103. Nu \u0219tiu dac\u0103 pe criteriu de \u021b\u00e2\u021be mari, pe criteriu c\u0103-i spune lung c\u0103 e frumos \u0219i de\u0219tept, sau ambele.<\/p>\n

\u0218i ieri, \u00eemi scrie z\u00e2na s\u0103 m\u0103 invite la premiera omului.<\/p>\n

S\u0103 ne fie clar. Nimeni nu m\u0103 invit\u0103 la o premier\u0103 din drag de ochii mei alba\u0219tri, \u0219i eu o \u0219tiu. Autorii de siteuri populare sunt ca un fel de pres\u0103 2.0. \u00cei chemi s\u0103 scrie despre spectacol \u0219i s\u0103 aduc\u0103 noi valuri de public.<\/p>\n

Eu, \u0219tiind c\u0103 omul este talentat \u0219i are ce spune miilor de cititori ai acestei platforme, r\u0103spund: hai s\u0103 facem un interviu, s\u0103 ofer o promovare mai consistent\u0103.<\/p>\n

Acum, e de men\u021bionat c\u0103 un interviu e munc\u0103. S\u0103 te documentezi, s\u0103 \u00eel construie\u0219ti, s\u0103 \u00eel conduci – asta e partea funny. Partea rutinat\u0103 \u0219i obositoare const\u0103 \u00een orele interminabile de transcriere de pe \u00eenregistrare, respectiv s\u0103-l trimi\u021bi la aceea\u0219i z\u00e2n\u0103 cu \u021b\u00e2\u021be mari \u0219i s\u0103 vin\u0103 aia cu diverse p\u0103reri de te doare cerebelul, legat de ce ar trebui s\u0103 schimbi.<\/p>\n

Da, dac\u0103 \u00ee\u021bi acord\u0103 cineva de notorietatea lui Victor Rebengiuc un interviu, o s\u0103 plou\u0103 cu trafic de o s\u0103-\u021bi pice siteul, \u0219i po\u021bi spune c\u0103 ai f\u0103cut ceva pentru tine.<\/p>\n

Dar c\u00e2nd vorbim despre cineva care e theatre-world famous, va trebui tu s\u0103 bagi bani \u00een sponsored content, s\u0103 te asiguri c\u0103 cititorimea ta vede \u0219i cite\u0219te. \u0218i adeseori, acel cineva theatre-world famous nici m\u0103car nu va avea elegan\u021ba s\u0103 dea un share materialului. Pas\u0103mite, efortul t\u0103u i se cuvine de la sine.<\/p>\n

Taman de aceea, am l\u0103sat-o mai moale cu interviurile lately. Mult\u0103 munc\u0103, extrem de pu\u021bin\u0103 apreciere.<\/p>\n

Dar, \u0103sta e un creator mi\u0219to. Mi-ar fi pl\u0103cut s\u0103-l pun \u00een valoare, pur \u0219i simplu a\u0219a, din iubire de oameni mi\u0219to.<\/p>\n

\u0218i-mi r\u0103spunde z\u00e2na cu \u021b\u00e2\u021be mari:<\/p>\n

“M\u0103 tem c\u0103 nu te putem ajuta cu interviul…”<\/p>\n

WHHAAAT?<\/p>\n

Am clipit, am luat o batist\u0103 de h\u00e2rtie, m-am \u015fters la ochi.<\/p>\n

“M\u0103 tem c\u0103 nu te putem…”<\/p>\n

Okaaay.<\/p>\n

“Ajuta…”<\/p>\n

Da, ajutatul era tot acolo. Z\u00e2na chiar avea credin\u0163a ferm\u0103 \u015fi nestr\u0103mutat\u0103 c\u0103 eu ceream o form\u0103 oarecare de ajutor.<\/p>\n

Probabil avea \u015fi credin\u0163a ferm\u0103 \u015fi nestr\u0103mutat\u0103 c\u0103 a chema pres\u0103 la un spectacol e tot o form\u0103 de caritate fa\u0163\u0103 de oamenii \u0103ia s\u0103racii, c\u0103 n-au vie\u0163i sociale, lol.<\/p>\n

C\u0103 tradi\u0163ia chem\u0103rii de cronicari e un mod de a ar\u0103ta mil\u0103 criticului \u015fi de a-i oferi prilej s\u0103 mai ias\u0103 \u015fi el din cas\u0103, haha.<\/p>\n

\u015ei nu doar credea asta, dar m\u0103 \u015fi informa c\u0103 m-ar fi ajutat, dar nu poate.<\/p>\n

*<\/p>\n

Prin\u0163esa asta are nevoie urgent\u0103, urgentisim\u0103 de<\/p>\n

a) un retraining major \u00een domeniul rela\u0163iilor publice.<\/p>\n

\u00cen cadrul unei campanii serioase de PR, un angajator cu experien\u0163\u0103 \u00ee\u0163i cere dosar de pres\u0103. \u00cen mod normal, tu ar fi trebuit s\u0103 at\u00e2rni de mine, insist\u00e2nd s\u0103 facem tot ce se poate face, s\u0103 ai acest titlu \u00een portofoliul proiectului.<\/p>\n

Dar arti\u015ftii sunt firi vis\u0103toare, nu au experien\u0163\u0103 de angajatori, iar prin\u0163esele care fac PR pentru c\u0103 au impresia c\u0103 se bazeaz\u0103 doar pe sutien push-up habar n-au ce presupune jobul lor \u00een versiunea profesionist\u0103.<\/p>\n

b) dic\u0163ionar.<\/p>\n

\u00cen ce mod m\u0103 AJU\u0162I tu pe mine, dac\u0103 eu fac un interviu cu omul, \u015fi eu \u00eemi aloc munca, eu \u00eemi aloc costul de boost post \u015fi tot eu \u00eemi aloc generarea de trafic? \u00cen ce const\u0103 avantajul meu? Care e beneficiul realizat?<\/p>\n

Dac\u0103 \u00een locul unui interviu cu un artist rom\u00e2n scriu un text cu zece pozi\u0163ii sexuale \u00een care ai orgasm repede, voi avea trafic de zece ori mai mare, f\u0103r\u0103 boost post. So. Cine pe cine ajut\u0103?<\/p>\n

*<\/p>\n

\u015ei nu m\u0103 \u00een\u0163elege\u0163i gre\u015fit, nu refuzul e problema. Nu se consider\u0103 c\u0103 e nevoie de ce am eu de oferit?<\/p>\n

NO. Fucking. Problem.<\/p>\n

Nu b\u0103g\u0103m bun\u0103voin\u0163a cu sila pe g\u00e2tul nim\u0103nui.<\/p>\n

Nici o sup\u0103rare sub soare.<\/p>\n

Textul cu zece pozi\u0163ii sexuale presupune infinit mai pu\u0163in\u0103 munc\u0103, by the way.<\/p>\n

*<\/p>\n

Dar presupunerea c\u0103 tu m\u0103 “aju\u0163i” pe mine c\u00e2nd eu cedez o felie din traficul meu subiectului t\u0103u e at\u00e2t de amuzant\u0103, \u00eenc\u00e2t am \u00eenceput s\u0103 r\u00e2d singur\u0103, \u00een hohote.<\/p>\n

Ca s\u0103 conchidem: angaja\u0163i oameni care \u015ftiu comunicare. V\u0103 rog eu frumos. Nu v\u0103 mai expune\u0163i posibilit\u0103\u0163ii ca genul \u0103sta de vit\u0103 pe tocuri s\u0103 v\u0103 pun\u0103 \u00een situa\u0163ii ciudate de fa\u0163\u0103 cu al\u0163ii.<\/p>\n

C\u0103 mie mi-e relativ clar c\u0103 genul \u0103sta de entitlement obraznic vine strict de la pup\u0103z\u0103, nu de la oamenii extrem de serio\u015fi \u015fi implica\u0163i care fac treaba. Dar altora s-ar putea s\u0103 nu le fie la fel de clar.<\/p>\n

Foto: pixabay.com<\/a><\/p>\n

***<\/p>\n

\u00ce\u0163i plac textele Trollywood? Po\u0163i sus\u0163ine \u015fi tu proiectul.<\/p>\n

\"\"<\/a><\/p>\n

***<\/p>\n

Vrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe Facebook<\/strong><\/a>, follow pe Twitter<\/a><\/strong> \u015fi Instagram<\/a><\/strong>. Sau, mai nou, devino parte a comunit\u0103\u021bii mele pe Reddit<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Aparent, oricine \u0219tie s\u0103 fac\u0103 PR. Necesar: \u021b\u00e2\u021be mari, disponibilitate pentru a face pe plac \u0219efului, dat mailuri, servit cafea cu c\u00e2te linguri\u021be de...<\/p>\n","protected":false},"author":2,"featured_media":18157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-18154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2019\/08\/wow.jpg?fit=640%2C426&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/18154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=18154"}],"version-history":[{"count":3,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/18154\/revisions"}],"predecessor-version":[{"id":18158,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/18154\/revisions\/18158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/18157"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=18154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=18154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=18154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}