\u015ei, oarecum, a\u015fa are \u015fi sens ini\u0163iativa. Practic, calendarul de Advert devine un instrument promo\u0163ional care \u00eei familiarizeaz\u0103 pe novici cu oferta \u015fi calitatea companiei, iar pe fanii companiei, cu c\u00e2teva produse la superofert\u0103. Po\u0163i testa lucruri noi \u015fi interesante, sau po\u0163i ob\u0163ine lucruri care<\/p>\n
Dar pentru multe companii, calendarul de advent e doar un mod de a mai stoarce ni\u015fte bani de la prostul snob urban.<\/p>\n
Taman de aceea, dac\u0103 te tenteaz\u0103 s\u0103-\u0163i achizi\u0163ionezi ditamai monstrul de carton \u00een ideea a 24 de surprize, sfatul meu ar fi:<\/p>\n
1. Nu pune botul la ce zic Elle, Cosmo, Glamour sau alte reviste pentru doamne.<\/strong><\/p>\n Hai s\u0103 v\u0103 povestesc despre o practic\u0103 numit\u0103 ac\u0163iunea de PR. Cam la trei luni, compania pl\u0103tea un advertorial pe dou\u0103 pagini, c\u00e2t exista print, sau un promo full price, pe online. \u015ei pentru asta, tu preluai \u00een compila\u0163iile de “5 calendare beton de advert pentru anul \u0103sta” \u015fi descrierea DAT\u0102 DE EI. Nu, nu \u0163ineai produsul \u00een m\u00e2n\u0103 \u015fi nu vedeai propriu-zis ce con\u0163ine. Scria “o combina\u0163ie original\u0103 de surprize care te vor uimi”? Exact asta se copia \u015fi se lipea \u00een dreptul produsului respectiv. 2. YouTube.<\/strong><\/p>\n Dac\u0103 vrei s\u0103 afli ce e \u00eentr-un calendar de advent specific al firmei X, \u015fansa destul de mare e s-o fi cump\u0103rat cineva \u015fi s\u0103 bitch despre ea de zor pe YouTube, dac\u0103 oferta e underwhelming. Nu de alta, dar<\/p>\n Unele firme bag\u0103 extrem de mult balast.<\/strong><\/p>\n \u015eerve\u0163el umed demachiant (DA, UNUL SINGUR, LOL), ab\u0163ibilduri, elastice de p\u0103r, figurine mici, pil\u0103 de unghii. Sephora e unul dintre principalii f\u0103pta\u015fi. Dac\u0103 mergi la Sephora \u015fi cumperi ceva, prime\u015fti c\u00e2te trei plicule\u0163e din acelea de unic\u0103 folosin\u0163\u0103 bonus. S\u0103 lichidezi cel pu\u0163in jum\u0103tate din calendarul de advent cu ele mi se pare ciordeal\u0103 pe fa\u0163\u0103.<\/p>\n Pentru compara\u0163ie: \u015fi\u00a0 calendarul Marionnaud<\/a> a sc\u0103pat \u00een cutii o pil\u0103 de unghii, elastice de p\u0103r \u015fi o oglind\u0103 (mul\u0163umim, Marionnaud, o s\u0103 le punem l\u00e2ng\u0103 cele 45 pe care le avem deja), dar m\u0103car ai parte de o varietate mai mare de makeup generic utilizabil. Chiar arat\u0103 a cadou pe care nu te crispezi pe interior s\u0103-l dai cuiva. \u015ei e \u015fi cu 50 de lei mai ieftin.<\/p>\n Unele firme scap\u0103 de produsele care n-au avut succes.\u00a0<\/strong><\/p>\n Creion de spr\u00e2ncene pentru blonde? Ruj verde copac? Blush mov prun\u0103? Contur c\u0103c\u0103niu \u00eenchis, care ar ar\u0103ta ca \u015fi cum ai folosit o Milka pe post de crem\u0103 hidratant\u0103? Oj\u0103 galben\u0103?<\/p>\n \u0162i-e clar c\u0103, \u00een loc s\u0103 se g\u00e2ndeasc\u0103 la un cadou festiv adecvat pentru Cr\u0103ciun, compania a g\u0103sit \u00een calendarul de advent o modalitate timpurie de a lichida stocuri.<\/p>\n Concluzii:\u00a0<\/strong><\/p>\n \u00ce\u0163i trebuie o crem\u0103 de fa\u0163\u0103? Mergi \u015fi ia-\u0163i o crem\u0103 de fa\u0163\u0103. \u00ce\u0163i trebuie un ruj de o anumit\u0103 culoare? Caut\u0103 acea culoare. Nu ai nevoie de \u00eenc\u0103 o pil\u0103 de unghii, \u00eenc\u0103 o oglind\u0103 minuscul\u0103 \u015fi \u00eenc\u0103 un teanc de stickere, c\u0103 nu ai opt ani. \u015ei chiar dac\u0103 ai. Cunosc copii de opt ani care te-ar scuipa \u00een ochi dac\u0103 ai \u00eencerca s\u0103 le dai un pache\u0163el de stelu\u0163e autocolante cadou.<\/p>\n <\/p>\n ***<\/p>\n \u00ce\u0163i plac textele Trollywood? Po\u0163i sus\u0163ine \u015fi tu proiectul.<\/p>\n *** De obicei, e o cutie mare \u0219i fantasmagoric\u0103 de carton, pentru care a trebuit s\u0103 moar\u0103 o p\u0103durice \u00eentreag\u0103 \u0219i s\u0103 lase un sobor...<\/p>\n","protected":false},"author":2,"featured_media":18751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-18750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2019\/12\/advent.jpg?fit=615%2C343&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/18750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=18750"}],"version-history":[{"count":2,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/18750\/revisions"}],"predecessor-version":[{"id":18754,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/18750\/revisions\/18754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/18751"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=18750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=18750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=18750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n24 de role de h\u00e2rtie igiemic\u0103, fiecare de alt\u0103 culoare, se calific\u0103 ipotetic drept o combina\u0163ie original\u0103 de surprize” care te vor uimi.<\/p>\n
\nA\u015fa, se pierde elementul surpriz\u0103, bucuria pe care o tr\u0103ie\u015fti c\u00e2nd deschizi u\u015fi\u0163ele \u015fi dai de produs, \u015fi e o noutate pentru tine, dar m\u0103car afli dac\u0103 te intereseaz\u0103 real ceea ce e \u00een\u0103untru.<\/p>\n
\nAnul trecut, \u015fi-au luat calendar de advent de muie pe Youtube, pentru c\u0103 reu\u015fiser\u0103 performan\u0163a de a nu include nici m\u0103car UN produs de makeup \u00eentr-un calendar care nu p\u0103rea creat de o companie de beauty, ci de un serviciu de recuzite pentru gr\u0103dini\u0163a de handicapa\u0163i. M\u0103car un pic de respect pentru handicapa\u0163i, Sephora, c\u0103 duc vie\u0163i cumplite \u015fi n-au ales s\u0103 se nasc\u0103 a\u015fa.
\nAnul \u0103sta, calendarul Frosted Party<\/a> are \u015fase (!) produse de makeup, deci, s\u0103 zicem c\u0103 au evoluat. \u00cen rest, tot ab\u0163ibilduri, dou\u0103 (!) u\u015fi\u0163e cu acela\u015fi \u015ferve\u0163el demachiant, ceea ce e genul de c\u0103rp\u0103no\u015fenie obscen\u0103 pe care l-ar inventa un consilier PSD c\u00e2nd vrea s\u0103 fure banul public, dou\u0103 elastice de p\u0103r \u015fi un num\u0103r interminabil de plicule\u0163e cu mostre de m\u0103\u015fti: de nas, de buze, de ochi.
\n-Bun\u0103, Vasilica, por\u0163i, masc\u0103?
\n-Nu, Ionel, port \u015fapte m\u0103\u015fti. Una de ochi, una de buze, una de nas, una de urechi, una de g\u00e2t, una de p\u0103r \u015fi o masc\u0103 vene\u0163ian\u0103 deasupra, c\u0103 mi-e ru\u015fine s\u0103 ies a\u015fa \u00een lume.<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2018\/03\/cafea-300x300.jpg?resize=300%2C300\")
<\/a><\/p>\n
\nVrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe Facebook<\/strong><\/a>, follow pe Twitter<\/a><\/strong> \u015fi Instagram<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"