{"id":19322,"date":"2020-04-06T14:33:29","date_gmt":"2020-04-06T11:33:29","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=19322"},"modified":"2020-04-06T15:00:54","modified_gmt":"2020-04-06T12:00:54","slug":"influenta-si-caritatea","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/influenta-si-caritatea\/","title":{"rendered":"Influen\u021ba \u0219i caritatea"},"content":{"rendered":"

V\u0103d un nou scandal. \u00cen plin\u0103 carantin\u0103, \u00een loc s\u0103 se concentreze pe lucruri care le-ar putea da echilibru, oamenii aleg din nou s\u0103 se certe. S\u0103 \u00ee\u0219i arunce injurii grele, s\u0103 se porc\u0103iasc\u0103. <\/p>\n

Dar, Loreno, \u0219i tu porc\u0103ie\u0219ti.
\nSigur, dac\u0103 m\u0103 deranjezi cu preten\u021bii nejustificate, mesaje private inepte \u0219i insulte, \u021bi-o fecundez pe m\u0103-ta \u0219i dus \u0219i \u00eentors. Pentru c\u0103 ur\u0103sc tipologia de om care se alimenteaz\u0103 din harassment. Genul de larv\u0103 care nu poate extrage sentimentul puterii dec\u00e2t din starea de disconfort \u0219i r\u0103u pe care o induce altora \u00eemi triggere\u0219te setea de a da bocanci \u00een frez\u0103 f\u0103r\u0103 num\u0103r. <\/p>\n

Altminteri, s\u0103 ias\u0103 \u00een fa\u021b\u0103 \u0103la pe care l-am porc\u0103it eu din senin. <\/p>\n

Cum, nimeni? Mul\u021bumesc. <\/p>\n

De la ce s-au luat? <\/p>\n

O influenceri\u021b\u0103 vede c\u0103 un institut de cercetare are nevoie de bani. Ei au \u0219tiin\u021ba, dar nu \u0219tiu s\u0103 comunice. Ea are accesul la aten\u021bia a sute de mii de oameni, numai c\u0103 \u00een aceste momente, c\u00e2nd toate campaniile au stagnat, acest acces nu poate fi monetizat. <\/p>\n

Dar de ce trebuie monetizat, Loreno?? <\/p>\n

P\u0103i, uite de ce. <\/p>\n

\u00cenainte, lumea cump\u0103ra ziare. \u0218i g\u0103sea normal s\u0103 dea la chio\u0219c cei 2, 3 sau 5 lei. Lumea cotiza obligatoriu tax\u0103 tv, din care tu, pl\u0103titorul, \u00eentre\u021bineai singurul post tv. <\/p>\n

\u00centre timp, din cauza faptului c\u0103 a ap\u0103rut contentul online, lumea a renun\u021bat la pres\u0103, \u0219i a \u00eenceput s\u0103 simt\u0103 un uria\u0219 entitlement, ca \u0219i cum contentul de influencer li s-ar cuveni de la sine. <\/p>\n

Ceea ce lumea ignor\u0103, convenabil, este c\u0103 a beneficia, luni, sau chiar ani \u00een \u0219ir, de aten\u021bia a sute de mii de oameni este o munc\u0103 continu\u0103, indiferent de tipul de con\u021binut pe care \u00eel produci. Fie c\u0103 scrii, fie c\u0103 filmezi \u0219i editezi, fie c\u0103 produci content foto, toate acestea implic\u0103 ore \u0219i ore de munc\u0103, mai ales de la un nivel de profesionalism \u00een sus. <\/p>\n

Un influencer e, \u00een acest moment, ca un mic ziar sau ca o mic\u0103 televiziune. \u0218i dac\u0103 te ui\u021bi \u0219i cite\u0219ti \u0219i a doua sau a treia zi, \u00eenseamn\u0103 c\u0103 \u00ee\u0219i face jobul al naibii de bine. <\/p>\n

Acum, orice om care a petrecut timp construind campanii vede cu ochiul liber c\u00e2nd o organiza\u021bie sau un business e praf cu comunicarea. Unii aleg s\u0103 le scrie, \u0219i de multe ori, r\u0103spunsul este extrem de nepoliticos, pentru c\u0103 oamenii nu doar c\u0103 nu recunosc c\u0103 au o nevoie, dar te mai \u0219i porc\u0103ie pe tine c\u0103 le oferi un serviciu. Taman de aceea, \u00een ultima vreme, eu merg pe varianta pasiv\u0103, I do my stuff, \u0219i cine are nevoie de mine \u0219tie unde m\u0103 g\u0103se\u0219te. <\/p>\n

Al\u021bii aleg s\u0103 contacteze compania \u0219i s\u0103-i propun\u0103 un deal. Uite, facem asta, \u0219i iat\u0103 condi\u021biile. <\/p>\n

Dar, Loreno, n-ar trebui ca ac\u021biunile de caritate s\u0103 fie pro bono?<\/strong><\/p>\n

Ca om care a f\u0103cut tone de ac\u021biuni de caritate pro bono, iar singura consecin\u021b\u0103 e c\u0103 inclusiv lume care te-a \u00eenjurat \u0219i te-a vorbit de r\u0103u vine \u00een mailboxul t\u0103u cu miloaga c\u00e2nd are nevoie de ajutor, apoi se trece de la UN gest pro bono la OBLIGA\u021aIA CA TU S\u0102-I SERVE\u0218TI PRO BONO \u00een tot, zic doar at\u00e2t. <\/p>\n

NU.<\/strong><\/p>\n

Munca pe care un influencer o face pentru a dezvolta \u0219i promova o campanie e munc\u0103 \u0219i trebuie recompensat\u0103 ca atare. <\/p>\n

Asta \u00eenseamn\u0103 c\u0103-i voi refuza pe viitor pe to\u021bi care vin s\u0103 m\u0103 roage s\u0103 scriu despre drama X sau abuzul Y? <\/p>\n

Desigur c\u0103 nu, dar asta pentru c\u0103 sunt eu o fat\u0103 dr\u0103gu\u021b\u0103, nu pentru c\u0103 munca mea devine subit ceva ce \u021bi se cuvine moca. <\/p>\n

Revenind: influencer X contacteaz\u0103 institut Y cu o propunere. Hai s\u0103 facem asta, \u00een urm\u0103toarele condi\u021bii. <\/p>\n

Institut Y e de acord. <\/p>\n

\u0218i atunci, care pwla lui Terente e problema ta, Gigele? <\/p>\n

Donai tu la institut Y \u00eenainte? Po\u021bi s-o faci netulburat mai departe, \u00een afara campaniei. <\/p>\n

Nu donezi \u00een general, c\u0103 e\u0219ti genul care str\u00e2nge din sfinctere? Nu dona \u0219i gata. <\/p>\n

De ce plm sim\u021bi nevoia s\u0103 \u021bipi ca din gur\u0103 de \u0219arpe, de parc\u0103 \u00ee\u021bi b\u0103gase cineva m\u00e2na \u00een buzunar cu sila? <\/p>\n

R\u0103spunsul e unul singur, \u0219i const\u0103 din dou\u0103 cuvinte: <\/p>\n

De prost.<\/strong><\/p>\n

***<\/p>\n

Dac\u0103 \u00ee\u0163i place acest blog, ai avut vreodat\u0103 inten\u0163ia s\u0103-l sus\u0163ii dar ai tot am\u00e2nat, acum ar fi un moment foarte bun.<\/p>\n

\"\"<\/a><\/p>\n

***
\nVrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe Facebook<\/strong><\/a>, follow pe Twitter<\/a><\/strong> \u015fi Instagram<\/a><\/strong>.<\/p>\n

***<\/p>\n

Ascult\u0103 Jet pe Spotify<\/a><\/strong>, cump\u0103r\u0103 piesa pe iTunes<\/strong><\/a> sau pe Amazon Music<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u0103d un nou scandal. \u00cen plin\u0103 carantin\u0103, \u00een loc s\u0103 se concentreze pe lucruri care le-ar putea da echilibru, oamenii aleg din nou s\u0103...<\/p>\n","protected":false},"author":2,"featured_media":9373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-19322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2015\/05\/FACEPALM.png?fit=800%2C486&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/19322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=19322"}],"version-history":[{"count":3,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/19322\/revisions"}],"predecessor-version":[{"id":19325,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/19322\/revisions\/19325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=19322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=19322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=19322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}