{"id":20394,"date":"2020-09-15T16:14:59","date_gmt":"2020-09-15T13:14:59","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=20394"},"modified":"2020-09-15T16:14:59","modified_gmt":"2020-09-15T13:14:59","slug":"reclama-covalact-este-fake-si-populista","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/reclama-covalact-este-fake-si-populista\/","title":{"rendered":"Reclama Covalact este fake \u0219i populist\u0103"},"content":{"rendered":"

De c\u00e2\u021biva ani m\u0103 tot b\u00e2z\u00e2ie pe cap subiectul, \u0219i am tot omis s\u0103 scriu despre el, dar dac\u0103 e campanie Covalact zilele astea \u0219i v\u0103d reclama de c\u00e2te ori intru pe YouTube, mi-a venit motiiva\u021bia.<\/p>\n

Covalact e fosta Fabric\u0103 de Lapte Sf\u00e2ntu Gheorghe, Jud. Covasna. Eu m-am n\u0103scut \u00een Sf\u00e2ntu Gheorghe, v\u0103 pot spune c\u0103 la fabrica de lapte lucrau mame ale multor copii din vecini \u0219i din \u0219coal\u0103.<\/p>\n

\u0218i, newsflash: pe niciuna n-o chema coana Chiva.<\/p>\n

Se numeau Rozsika, Piroska, Mariska, Ildiko \u0219i a\u0219a mai departe. Pentru c\u0103 toate, TOATE, erau unguroaice. Unguroaice, a\u0219a cum e peste 80% din componen\u021ba etnic\u0103 a jude\u021bului Covasna.<\/p>\n

Am locuit la periferia ora\u0219ului \u0219i \u00eemi amintesc viu punctul de colectare al laptelui. La sume modice, care nu acopereau munca \u0219i efortul oamenilor, dar nah, \u00een condi\u021bii de monopol, nu te tocme\u0219ti.<\/p>\n

Nu exista nici o coana Chiva printre \u021b\u0103r\u0103ncile care aduceau laptele proasp\u0103t muls. Existau tot Rozsika \u0219i Zsofika, Piroska \u0219i Ilonka. Pentru c\u0103 \u0219i \u021b\u0103r\u0103ncile din zon\u0103, cele cu bio-vacile care p\u0103\u0219teau pe bio-paji\u0219ti, erau toate, TOATE, unguroaice get – beget.<\/p>\n

C\u00e2nd Ceau\u0219escu a f\u0103cut importul masiv de muncitori rom\u00e2ni, s\u0103 mai egaleze din procentaj. i-a adus exclusiv la ora\u0219. La \u021bar\u0103, except\u00e2nd s\u0103tucele de romi, popula\u021bia e format\u0103, \u00een procent de aproape 100%, din unguri.<\/p>\n

De aceea, personajul coana Chiva al celor de la Covalact e o minciun\u0103 de la obraz, un populism ordinar \u0219i o batjocur\u0103 la adresa etniei reale a persoanelor care cresc vaca de c\u00e2nd era vi\u021belu\u0219\u0103, o hr\u0103nesc, o \u00eengrijesc \u0219i \u00eei v\u00e2nd laptele at\u00e2t de ieftin, s\u0103 fac\u0103 Covalact iaurturi la 8 lei bucata.<\/p>\n

Dac\u0103 \u021bi-a pl\u0103cut s\u0103 \u00ee\u021bi cumperi materie prim\u0103 de la \u021b\u0103r\u0103nci unguroaice – singura etnie de \u021b\u0103r\u0103nci din zon\u0103 – m\u0103car f\u0103 bine \u0219i arat\u0103-\u021bi respectul fa\u021b\u0103 de etnia lor \u0219i \u00een reclam\u0103, Covalact. Sau pleac\u0103 \u00een g\u00e2tu m\u0103-tii la Suceava, la Boto\u0219ani, ls Ia\u0219i, unde vrei tu, \u0219i arat\u0103-ne-o pe coana Chiva de acolo.<\/p>\n

Dac\u0103 cerem o list\u0103 a personalului de la Covalact, fac pariu cu voi c\u0103, \u00een afara managementului care vine probabil de pe la Bucure\u0219ti, muncitorii de jos sunt, \u00een majoritate cov\u00e2r\u0219itoare, unguri. C\u0103 asta e pia\u021ba de munc\u0103 local\u0103. \u0218i dac\u0103\/\u021bi convine munca ungurilor, laptele ungurilor, calitatea uman\u0103 a ungurilor, prezint\u0103 asta \u00eentr-o reclam\u0103 pe bune.<\/p>\n

Nu exist\u0103 nici o coana Chiva \u00een jude\u021bul Covasna. E fake news. Exist\u0103, cum am zis, Rozsika neni, Ilonka neni, Mariska neni \u0219i Ildiko neni. Astea fac bio-iaurtul prea bun, prea ca la \u021bar\u0103.<\/p>\n

Dac\u0103 a\u0219 fi genul care s\u0103 umble cu peti\u021bii \u0219i reclama\u021bii – dar nu sunt, chiar am o via\u021b\u0103 social\u0103 – a\u0219 reclama Covalact la Consiliul Na\u021bional de Combatere a Discrimin\u0103rii. De ce g\u00e2tlejul umed al mamelor voastre nu prezenta\u021bi realist cine v\u0103 furnizeaz\u0103 \u00een mod real laptele prea bun, prea ca la \u021bar\u0103, jigodiilor?<\/p>\n

Aveam lips\u0103 de calciu pe c\u00e2nd eram copil. P\u00e2n\u0103 c\u00e2nd ai mei au \u00eenceput s\u0103-mi aduc\u0103 lapte de la o tanti din zona rural\u0103 de la marginea ora\u0219ului. Nici pe tanti aia nu o chema coana Chiva, c\u0103 nu era picior de rom\u00e2n \u00een zona aia. O chema Sarika neni, dac\u0103 \u021bin bine minte.<\/p>\n

De aceea m\u0103 ofenseaz\u0103 profund, p\u00e2n\u0103 la nivel de amintiri din copil\u0103rie, reclamele Covalact. Ai ales s\u0103 \u00ee\u021bi \u00eenfigi firma \u00eentr-o zon\u0103 ocupat\u0103 de o minoritate etnic\u0103. RESPECT\u0102, \u00ceN MOR\u021aII M\u0102-TII, PEISAJUL CULTURAL LOCAL \u00ceN CARE AI ALES S\u0102 FUNC\u021aIONEZI.<\/p>\n

***<\/p>\n

Dac\u0103 v-a pl\u0103cut acest text, pute\u021bi sus\u0163ine activitatea siteului cu o dona\u0163ie.<\/p>\n

\"\"<\/a><\/p>\n

***
\nVrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe Facebook<\/strong><\/a>, follow pe Twitter<\/a><\/strong> \u015fi Instagram<\/a><\/strong>, subscribe pe YouTube<\/a><\/strong>.<\/p>\n

***<\/p>\n

Ascult\u0103 Jet pe Spotify<\/a><\/strong>, cump\u0103r\u0103 piesa pe iTunes<\/strong><\/a> sau pe Amazon Music<\/strong><\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

De c\u00e2\u021biva ani m\u0103 tot b\u00e2z\u00e2ie pe cap subiectul, \u0219i am tot omis s\u0103 scriu despre el, dar dac\u0103 e campanie Covalact zilele astea...<\/p>\n","protected":false},"author":2,"featured_media":20395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-20394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2020\/09\/milk.jpg?fit=640%2C426&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/20394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=20394"}],"version-history":[{"count":2,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/20394\/revisions"}],"predecessor-version":[{"id":20397,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/20394\/revisions\/20397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/20395"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=20394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=20394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=20394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}