{"id":20742,"date":"2020-11-12T13:12:43","date_gmt":"2020-11-12T10:12:43","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=20742"},"modified":"2020-11-12T13:15:48","modified_gmt":"2020-11-12T10:15:48","slug":"covid-black-friday","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/covid-black-friday\/","title":{"rendered":"Black Friday \u00een perioada Covid"},"content":{"rendered":"

Scriam \u00een al\u021bi ani c\u0103 nu v\u0103d rostul lui Black Friday. Aveam prea multe haine, prea multe parfumuri, prea multe creme, prea multe farduri, 48 de eye linere diferite, de la eye liner de 10 lei de la Lidl p\u00e2n\u0103 la eye liner de 182 de lei de la Dior \u0219i, pur \u0219i simplu, eram at\u00e2t de… cum s\u0103 zic? Cople\u0219it\u0103 de tot ce aveam, c\u0103 nu \u00eemi mai trebuia nimic.<\/p>\n

Anul \u0103sta, a venit Covid. \u0218i foarte multe firme mici \u0219i mijlocii au disp\u0103rut, iar odat\u0103 \u0219i ele, s-au dus \u0219i b\u0103nu\u021bii. Drept care, nu mi-am mai luat lucruri dr\u0103gu\u021be. Da, am tot ce e necesar s\u0103 m\u0103 \u00eembrac, mi-am luat creme de zi \u0219i de noapte strict necesare pentru o \u00eengrijire basic a tenului, mi-am luat alimente de baz\u0103 pentru m\u00e2nc\u0103ruri simple. Dar nu am mai f\u0103cut sesiunile alea nocturne de shopping – fetele \u0219tiu! – care te las\u0103 cu cardul gol \u0219i cu inima \u00een fl\u0103c\u0103ri. Pentru c\u0103, de\u0219i \u00eemi place s\u0103 cheltuiesc, am doza aia de luciditate care spune “nu, \u00een lunile care vin nu ai genul de venituri proiectate care s\u0103 acopere asta.”<\/p>\n

S\u0103 numesc modul \u00een care am tr\u0103it austeritate ar fi o nesim\u0163ire fa\u0163\u0103 de familiile cu adev\u0103rat s\u0103race, ai c\u0103ror copii se culc\u0103 nem\u00e2nca\u0163i, sau m\u0103n\u00e2nc\u0103 doar cartofi toat\u0103 s\u0103pt\u0103m\u00e2na, sau o ciorb\u0103 lung\u0103 reprezint\u0103 pr\u00e2nzul pe minimum patru zile succesive, mama nu \u015fi-a mai luat o rochie nou\u0103 din cretacicul timpuriu \u015fi are un singur ruj pe care \u00eel scobe\u015fte pe la fund, \u015fi tot ea \u00eel tunde pe tata, pentru c\u0103 banii de frizer ar fi un lux. De ce se \u00eenham\u0103 cineva la f\u0103cut copii c\u00e2nd o duce at\u00e2t de prost already e o \u00eentrebare pe care mi-am pus-o de mic copil, pentru c\u0103 e cumva nedrept pentru viitoarele fiin\u0163e umane s\u0103 le obligi la o via\u0163\u0103 at\u00e2t de precar\u0103 calitativ, dar, hei, to each their own. \u015ei \u0103sta e subiect pentru alt text. Ideea de la care am pornit e c\u0103 nu po\u0163i numi modul \u00een care am tr\u0103it \u00een 2020 “austeritate”, pentru c\u0103 adev\u0103rata austeritate e ce tr\u0103iesc ace\u015ftia. Dar \u00eel po\u0163i numi “autocontrol ferm”.<\/p>\n

Mbun.<\/p>\n

Cine nu se uit\u0103 real pe oferte, sau se uit\u0103 doar la v\u00e2nz\u0103torii gre\u015fi\u0163i, poate spune c\u0103 “daaa, m\u0103resc pre\u0163urile cu o s\u0103pt\u0103m\u00e2n\u0103 \u00eenainte, apoi le scad, deci nu e nici o reducere”. Dar anul \u0103sta, sunt o mul\u0163ime de reduceri foarte avantajoase \u015fi foarte pe bune, poate \u015fi pentru c\u0103 multe firme au r\u0103mas cu stocurile pe cap. \u015ei \u00een aceste condi\u0163ii, superofertele devin interesante.<\/p>\n

S\u0103 te r\u0103sfe\u0163i cu c\u00e2teva produse de lux dup\u0103 un an \u00een care ai tr\u0103it pe basic needs \u00ee\u0163i d\u0103 nivelul \u0103la de bucurie pe care, \u00een anii c\u00e2nd ai un flow constant de bani \u015fi \u0163i le cumperi permanent, nu \u00eel tr\u0103ie\u015fti. \u015ei, din acest punct de vedere, Black Friday din 2020 mi-a revelat de fapt semnifica\u0163ia real\u0103 a evenimentului.<\/p>\n

Black Friday nu a ap\u0103rut \u00een prosperitate, ci \u00eentr-o perioad\u0103 de acut\u0103 criz\u0103 financiar\u0103. \u00cen 1969, doi \u015fmecheri de pe Wall Street, Jay Gould \u015fi Jim Fisk, au colaborat \u00een a cump\u0103ra c\u00e2t mai mult din aurul Statelor Unite, \u00een ideea de a majora pre\u0163ul \u00een mod speculativ \u015fi de a deveni multimiliardari. Rezultatul a fost c\u0103, \u00een vinerea de 24 septembrie 1969, planul a fost expus, bursa de ac\u0163iuni a intrat \u00een pr\u0103bu\u015fire liber\u0103 \u015fi au urmat un \u015fir de falimente nimicitoare.<\/p>\n

Aproape ca acum, dar maladia momentului a fost nu un virus, ci l\u0103comia a doi gigei.<\/p>\n

\u00cen momente de criz\u0103 economic\u0103, reducerile de pre\u0163uri au adus un moment, dup\u0103 Ziua Recuno\u015ftin\u0163ei, c\u00e2nd, \u00een sf\u00e2r\u015fit, \u00een loc de pierdere (care se \u00eenregistra contabil \u00een ro\u015fu), magazinele au reu\u015fit s\u0103 fac\u0103 profit (\u00een negru). \u015ei prima \u00eenregistrare \u00een negru dup\u0103 o lung\u0103 perioad\u0103 de ro\u015fu a fost o a doua semnifica\u0163ie dob\u00e2ndit\u0103 a termenului de Black Friday.<\/p>\n

De aceea nu sim\u0163im nimic emo\u0163ionant \u00een leg\u0103tur\u0103 cu Black Friday, \u00eentr-un an foarte bun. \u00cel percepem ca “\u00eenc\u0103 o cheltuial\u0103, whatever”. C\u00e2nd \u00eenregistr\u0103rile \u00een negru vin unele dup\u0103 altele, e “ok, bravo, aha”.<\/p>\n

Dar prima \u00eenregistrare \u00een negru dup\u0103 o perioad\u0103 de \u00eenregistr\u0103ri \u00een ro\u015fu e like “\u015fampanie \u015fi artificii, am \u00eenfr\u00e2nt!!!”. Nu tr\u0103ie\u015fti \u00een mod autentic un succes dec\u00e2t dup\u0103 un moment de c\u0103dere.<\/p>\n

\u015ei c\u00e2nd toat\u0103 lumea se zbate \u00een nesiguran\u0163\u0103 legat\u0103 de viitor, un Black Friday e un moment bun \u015fi un r\u0103sf\u0103\u0163 necesar. \u015ei pentru cump\u0103r\u0103torul care se bucur\u0103 de un produs de lux la un pre\u0163 avantajos, \u015fi pentru v\u00e2nz\u0103torul care vede un flow de bani la care nu se a\u015fteptase.<\/p>\n

E bun\u0103 \u015fi criza la ceva. Te \u00eenva\u0163\u0103 nuan\u0163e voi ale vie\u0163ii.<\/p>\n

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Dac\u0103 \u0163i-a pl\u0103cut acest articol, sus\u0163ine site-ul cu o dona\u0163ie.<\/p>\n

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Ascult\u0103 Jet pe\u00a0Spotify<\/a><\/strong>, cump\u0103r\u0103 piesa pe\u00a0iTunes<\/strong><\/a>\u00a0sau pe\u00a0Amazon Music<\/strong><\/a>.<\/p>\n

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Scriam \u00een al\u021bi ani c\u0103 nu v\u0103d rostul lui Black Friday. Aveam prea multe haine, prea multe parfumuri, prea multe creme, prea multe farduri,...<\/p>\n","protected":false},"author":2,"featured_media":18565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-20742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2019\/10\/present.jpg?fit=640%2C384&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/20742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=20742"}],"version-history":[{"count":3,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/20742\/revisions"}],"predecessor-version":[{"id":20745,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/20742\/revisions\/20745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/18565"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=20742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=20742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=20742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}