{"id":21034,"date":"2021-01-03T11:48:28","date_gmt":"2021-01-03T08:48:28","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=21034"},"modified":"2021-01-03T11:48:28","modified_gmt":"2021-01-03T08:48:28","slug":"cine-mai-are-nevoie-de-o-pagina-de-facebook","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/cine-mai-are-nevoie-de-o-pagina-de-facebook\/","title":{"rendered":"Cine mai are nevoie de o pagin\u0103 de Facebook?"},"content":{"rendered":"

Ieri, am primit vreo opt requests s\u0103 dau like la ni\u0219te pagini de care nu am auzit \u00een via\u021ba mea. Modele Handmade by Plm, Gigel Antrenor Fitness, Vasilica Gene Extensii \u0219i \u00eenc\u0103 c\u00e2teva.<\/p>\n

\u0218i asta mi-a dat ideea acestui text.<\/p>\n

\u00cen ce m\u0103sur\u0103 te mai ajut\u0103 o pagin\u0103 de Facebook \u00een zilele noastre.<\/p>\n

*<\/p>\n

Eu am ini\u021biat-o pe a mea \u00een 2014. Pe atunci, nu trebuia s\u0103 bagi o ton\u0103 de bani \u00een a cre\u0219te o pagin\u0103. Primii 25.000 au venit natural. Citeau blogul. Dar \u00eentre timp, toat\u0103 lumea \u0219i mama lor \u0219i-a f\u0103cut pagin\u0103 de Facebook, pe cele mai inutile t\u00e2mpenii, \u0219i \u00een concluzie, managementul Facebook \u0219i-a zis urm\u0103toarele: dac\u0103 tot e cererea at\u00e2t de mare, ia hai s\u0103 punem pre\u021b pe ofert\u0103.<\/p>\n

*<\/p>\n

Rezultatul?<\/p>\n

Dac\u0103 nu e\u0219ti un brand deja established, sau dac\u0103 nu ai un buget consistent de minimum c\u00e2teva sute de euro alocat special pentru asta, \u00ee\u021bi faci pagin\u0103 fix degeaba. Nimic din ce publici pe ea nu va fi v\u0103zut de absolut nimeni, \u00ee\u021bi vei stresa doar prietenii s\u0103 dea like, dar cum like-ul nu reflect\u0103 interes real \u00een produs, Facebook nu le va ar\u0103ta nici lor nimic de pe pagin\u0103, \u0219i \u00een concluzie, o pagin\u0103 e o pierdere uria\u0219\u0103 de timp. Timp pe care \u00eel puteai investi s\u0103 mai cro\u0219etezi un fular handmade sau s\u0103 mai faci o poz\u0103 cu gene.<\/p>\n

Am avut anii trecu\u021bi n\u0219pe mii de proiecte low budget. De fiecare dat\u0103, lumea din proiect era like: Dar e obligatoooriu s\u0103 avem pagin\u0103. C\u0103 a\u0219a are \u0219i Popeasca, \u0219i Ioneasca, \u0219i Vasileasca. Cum scoatem noi ochii \u00een lume, dac\u0103 nu avem o pagin\u0103, ca toat\u0103 lumea bun\u0103???<\/p>\n

Primele c\u00e2teva d\u0103\u021bi, am supt-o. Da, ok, facem pagin\u0103. Da, e ok s\u0103-mi dai de munc\u0103 \u00een plus, parazitar, \u00een loc s\u0103 fac pur \u0219i simplu proiectul.<\/p>\n

\u0218i postam pe ea. Dar f\u0103r\u0103 buget aferent de social media, postam fix degeaba. Pentru c\u0103 banii \u00een proiecte low budget sunt necesari pentru altele. Drept care, pagina avea zero impact \u0219i toat\u0103 lumea se sim\u021bea ca un e\u0219ec. “\u0102vaaaai, dar de ce avem doar 310 likeees?? Lorena, credeam c\u0103 \u0219tii social mediaaa!!”<\/p>\n

Tocmai pentru c\u0103 \u015ftiu social media, vin \u015fi-\u0163i spun urm\u0103toarele.<\/p>\n

\u00ce\u021bi trebuie o pagin\u0103 c\u00e2nd ai un buget high, din care po\u021bi aloca \u00een primele trei luni gen 500 de euro doar pentru publicitate pe Facebook p\u00e2n\u0103 ob\u021bii acei primii 10.000 de followeri pe care eu \u00een 2014 i-am ob\u021binut doar pe farmec personal. Erau alte vremuri \u0219i se putea. Acum, din p\u0103cate, nu se mai poate.<\/p>\n

P\u00e2n\u0103 una alta, posteaz\u0103-\u021bi extensiile de gene sau antrenamentele de fitness, sau proiectul teatral cu trei al\u021bi colegi PE CONTUL PERSONAL. \u0218i acolo o s\u0103-l vad\u0103 lumea. C\u00e2nd proiectul t\u0103u va avea genul de clientel\u0103 \u0219i de venituri care s\u0103 acopere publicitatea \u00een social media, \u00ee\u021bi faci \u0219i pagin\u0103 pentru el. Nu \u00eenainte.<\/p>\n

De fapt, dac\u0103 stau s\u0103 m\u0103 g\u00e2ndesc, incon\u0219tient cam asta a fost \u0219i strategia mea pentru blog. \u00cent\u00e2i am f\u0103cut o baz\u0103 de cititori stabili, apoi am creat Lorena Lupu Artist Page\u00a0<\/a><\/strong> pentru fanclubul deja existent. Pagina a avut din prima zi 3.000 de likes pentru c\u0103 acea comunitate FUSESE CREAT\u0102 DEJA.<\/p>\n

\u0218i nu voi face \u00een via\u021ba mea alte 48063679 de pagini, c\u00e2te una pentru fiecare r\u0103h\u0103\u021bel nou pe care \u00eel fac. Omul e deja aici. Mi-e mai simplu s\u0103-i supun aten\u021biei ceva nou undeva unde vine de la sine, dec\u00e2t s\u0103-l mai chem \u0219i \u00een alt\u0103 parte.<\/p>\n

E deja o supraaglomera\u021bie de pagini de Facebook. Dac\u0103 mai vrei s\u0103 creezi una, asigur\u0103-te c\u0103 ai cu ce.<\/p>\n

E\u0219ti mic \u0219i f\u0103r\u0103 awareness real? Folose\u0219te instrumentele potrivite pentru asta. Scrie, pune poze, arat\u0103 ce faci LA TINE PE CONT. Un client serios n-o s\u0103 zic\u0103 niciodat\u0103: Ce handmade frumos, tsssss, l-a\u0219 fi cump\u0103rat, dar f**u-i, n-are pagin\u0103 de Facebook. Un client serios o s\u0103-l cumpere pur \u0219i simplu. Iar de p\u0103reri\u0219ti care oricum nu cump\u0103r\u0103 nimic n-are nimeni timp.<\/p>\n

P\u0103reri\u0219ti care m\u0103 seac\u0103 \u0219i pe mine, de exemplu cu: vaaai, dar de ce nu-\u021bi faci \u0219i un Patreon, un Revolut, un Onlyfans, un Rahatcucherje punct com, c\u0103 acolo a\u0219 dona. Cine rahat are timp s\u0103 le gestioneze pe toate astea \u0219i pentru ce? Am O pagin\u0103 activ\u0103, am c\u00e2te UN cont pe social media, am UN cont de Paypal. \u00cemi sunt suficiente \u0219i-mi fac treaba cu ele. Iar cine chiar vrea s\u0103 doneze, nu s\u0103 m\u0103 f neamuzant la cap, se descurc\u0103 \u0219i a\u0219a.<\/p>\n

Lansez o provocare. 2021, anul f\u0103r\u0103 pagini inutile de Facebook.<\/p>\n

***<\/p>\n

Dac\u0103 \u0163i-a pl\u0103cut acest articol,\u00a0sus\u0163ine site-ul cu o dona\u0163ie<\/a>.<\/strong><\/p>\n

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\"\"<\/a><\/p>\n

***
\nVrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe\u00a0Facebook<\/strong><\/a>, follow pe\u00a0Twitter<\/a><\/strong>\u00a0\u015fi\u00a0Instagram<\/a><\/strong>, subscribe pe\u00a0YouTube<\/a><\/strong>.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ieri, am primit vreo opt requests s\u0103 dau like la ni\u0219te pagini de care nu am auzit \u00een via\u021ba mea. Modele Handmade by Plm,...<\/p>\n","protected":false},"author":2,"featured_media":9373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-21034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2015\/05\/FACEPALM.png?fit=800%2C486&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/21034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=21034"}],"version-history":[{"count":1,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/21034\/revisions"}],"predecessor-version":[{"id":21035,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/21034\/revisions\/21035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=21034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=21034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=21034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}