{"id":2259,"date":"2010-05-17T00:03:42","date_gmt":"2010-05-16T21:03:42","guid":{"rendered":"http:\/\/lorenalupu.wordpress.com\/?p=2259"},"modified":"2010-05-17T00:03:42","modified_gmt":"2010-05-16T21:03:42","slug":"be-stupid","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/be-stupid\/","title":{"rendered":"&quot;Be Stupid&quot;"},"content":{"rendered":"<p><a href=\"http:\/\/lorenalupu.files.wordpress.com\/2010\/05\/5.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"http:\/\/lorenalupu.files.wordpress.com\/2010\/05\/5.jpg?w=300&#038;resize=300%2C194\" alt=\"\" title=\"\" width=\"300\" height=\"194\" class=\"aligncenter size-medium wp-image-2260\" \/><\/a><\/p>\n<p>St\u0103team eu cu Dumi de vorb\u0103 pe messenger (eu cic\u0103 traduceam, Dumi habar nu am ce f\u0103cea) despre cea mai mi\u015fto campanie de publicitate. \u015ei anume &#8220;Be Stupid&#8221; a celor de la Diesel.<\/p>\n<div class=\"video-container\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/589qKh_IeLI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p><!--more--><\/p>\n<p>Singurele momente \u00een care am avut cu adev\u0103rat satisfac\u0163ie au fost cele \u00een care am dat peste bot unui &#8220;inteligent&#8221; &#8211; \u015fi \u00een care ideea mea prosteasc\u0103 s-a dovedit a fi p\u00e2n\u0103 la urm\u0103 ceva nou \u015fi nea\u015fteptat. Eu una datorez prostiei mele cam tot ce am f\u0103cut bun p\u00e2n\u0103 acum. To\u0163i ne dator\u0103m toate frustr\u0103rile constr\u00e2ngerilor celor &#8220;de\u015ftep\u0163i&#8221;. Iar Diesel a atins exact filonul \u0103sta subtil de geniu, care exist\u0103 \u00een fiecare om, dac\u0103 \u015ftie unde s\u0103 se pip\u0103ie.<\/p>\n<p>\u00cen m\u0103sura \u00een care o campanie presupune, dincolo de v\u00e2nzarea produsului alfa, imprimarea unei imagini de sine st\u0103t\u0103toare a firmei pe retina consumatorului \u00eendobitocit de voci suave care \u00eei spun de ce trebuie musai-zor-nevoie s\u0103 aib\u0103 A, B, C \u015fi D pentru a fi cool, &#8220;pro\u015ftii&#8221; de la Diesel au ridicat for\u0163a persuasiv\u0103 a advertisingului la un nou nivel.<\/p>\n<p>A\u015ftept\u0103m cu ner\u0103bdare copy-cats. \u015ei spoofs, desigur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>St\u0103team eu cu Dumi de vorb\u0103 pe messenger (eu cic\u0103 traduceam, Dumi habar nu am ce f\u0103cea) despre cea mai mi\u015fto campanie de publicitate.&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-2259","post","type-post","status-publish","format-standard","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=2259"}],"version-history":[{"count":0,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/2259\/revisions"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}