{"id":25756,"date":"2023-12-08T11:15:15","date_gmt":"2023-12-08T08:15:15","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=25756"},"modified":"2023-12-08T15:43:41","modified_gmt":"2023-12-08T12:43:41","slug":"o-opinie-controversata-legata-de-concedierea-lui-catalin-tolontan","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/o-opinie-controversata-legata-de-concedierea-lui-catalin-tolontan\/","title":{"rendered":"O opinie controversat\u0103 legat\u0103 de concedierea lui C\u0103t\u0103lin Tolontan"},"content":{"rendered":"\n

Ieri, social media pl\u00e2ngea toat\u0103 cu lacrimi de crocodil c\u0103 Tolontan a fost concediat \u0219i de la Libertatea. M\u0103 mir\u0103 pu\u021bin libertatea lui Tolontan de a dezv\u0103lui motivul concedierii, \u0219i anume, faptul c\u0103 refuza s\u0103 promoveze jocuri de noroc \u00een revist\u0103. M\u0103 mir\u0103 pentru c\u0103 eu, la toate contractele mele \u00een pres\u0103, am semnat clauz\u0103 de confiden\u021bialitate, iar dac\u0103 \u00een contractul lui Tolontan exist\u0103 o astfel de clauz\u0103, Ringier \u00eel poate da \u00een judecat\u0103 fluier\u00e2nd. <\/p>\n\n\n\n

Legat de pariuri sportive, \u00een\u021beleg perfect \u0219i aplaud pozi\u021bia lui Tolontan ca persoan\u0103 privat\u0103. Spre deosebire de toate personalit\u0103\u021bile publice, care au ap\u0103rut \u00een reclame la toate cazinourile, Tolontan e demn de stim\u0103 pentru c\u0103 refuz\u0103 s\u0103 promoveze o maladie social\u0103. <\/p>\n\n\n\n

Numai c\u0103, la Libertatea, Tolontan era manager pe editorial. Pe editorial, nu pe marketing. Era vag \u00een afara fi\u0219ei postului s\u0103 decid\u0103 ce reclame intr\u0103 \u0219i ce nu, \u0219i prin asta \u00eei \u00eenc\u0103lca teritoriul managerului pe marketing<\/strong>, ceea ce nu e \u00een regul\u0103. \u0218i dac\u0103 eram eu manager pe marketing, ne-am fi certat viforos, pentru c\u0103 eu nu-\u021bi spun \u021bie ce subiecte editoriale s\u0103 alegi \u0219i tu nu-mi condi\u021bionezi mie publicitatea. <\/p>\n\n\n\n

Mai ales \u00een pia\u021ba anului 2023, unde campaniile sunt pe buget mai mic dec\u00e2t oric\u00e2nd, \u0219i unde te lup\u021bi pentru fiecare b\u0103nu\u021b ca pentru Sf\u00e2ntul Graal. <\/p>\n\n\n\n

O publica\u021bie e un business. La finalul lunii, trebuie pl\u0103tite salarii, chirii, facturi, colaboratori, \u0103ia care vin cu ponturile \u0219i a\u0219a mai departe. Toate astea nu se pl\u0103tesc nici din likes pe Facebook, nici din \u201ece minunat sunte\u021bi, domnule Tolontan\u201d, ci din bani. <\/p>\n\n\n\n

S\u0103 faci revista s\u0103 piard\u0103 bani, \u00een condi\u021biile \u00een care fraierii de la marketing se milogesc de n firme s\u0103 le v\u00e2nd\u0103 spa\u021biu publicitar, e o iresponsabilitate. \u0218i punct. <\/p>\n\n\n\n

E o mod\u0103 printre jurnali\u0219ti s\u0103 \u00eenjure moguli. \u0218i s\u0103 uite convenabil c\u0103 mogulul le pl\u0103te\u0219te salariile, \u0219i el\/ea suport\u0103 din buzunar diferen\u021ba dac\u0103 tu pui sponsorii pe fug\u0103 pe considerente etice. <\/p>\n\n\n\n

\u00cen orice companie, omul care pune banul traseaz\u0103 direc\u021bia \u0219i viziunea. Dac\u0103 ai tu o viziune mai bun\u0103, cere frumos un \u00eemprumut la banc\u0103 \u0219i f\u0103 o hor\u0103 al\u0103turi. Dac\u0103 nu te \u021bine, nu o mai arde haiduc pe banii altuia. Ai un blog, tolo.ro, unde nu vine Ringier dup\u0103 tine s\u0103-\u021bi spun\u0103 ce s\u0103 promovezi \u0219i ce nu. <\/p>\n\n\n\n

C\u00e2nd e\u0219ti pe payrollul lui Ringier, Ringier decide ce reclame intr\u0103 \u00een meniu, nu tu. Tu \u00ee\u021bi faci munca de jurnalist, dar \u00ee\u021bi asumi c\u0103, pe partea de publicitate, ai de livrat conform unui brief, \u0219i aia e. \u0218i eu, c\u00e2nd am publicitate pe aici, livrez conform unui brief. \u0218i da, sunt propriul meu mogul. Dar dac\u0103 o arzi pe superioritate moral\u0103 \u0219i arogan\u021b\u0103, r\u0103m\u00e2i f\u0103r\u0103 campanii. <\/p>\n\n\n\n

Sigur, \u00eemi permit s\u0103 refuz cazinouri<\/strong> pentru c\u0103 sunt o singur\u0103 persoan\u0103 cu c\u00e2\u021biva colaboratori ocazionali. Dac\u0103 \u00eens\u0103 \u00eei angajam full time \u0219i trebuia s\u0103 le pl\u0103tesc lunar salarii, eram \u0219efa cazinourilor. Avea\u021bi c\u00e2te o cas\u0103 de pariuri la fiecare pagin\u0103. \u0218i dac\u0103 v\u0103 trezea\u021bi careva s\u0103 c\u00e2r\u00e2i\u021bi, v\u0103 \u00eentrebam: P\u0103s\u0103, pui tu banii pe care \u00eei pierd dac\u0103 refuz cazinoul? Nu? Atunci ia hai, taci \u00een plm \u0219i jet \u00een plm, c\u0103 la dona\u021bii nu te v\u0103d niciodat\u0103. <\/p>\n\n\n\n

Dar nu avem de ce s\u0103-l pl\u00e2ngem pe Tolontan, c\u0103, dup\u0103 cum ciripesc p\u0103s\u0103relele, \u0219i-a luat desp\u0103gubiri substan\u021biale pentru desp\u0103r\u021bire amiabil\u0103. \u0218i e liber s\u0103 devin\u0103 propriul mogul. S\u0103 ofere el omenirii acea pres\u0103 principial\u0103 \u0219i deontologic\u0103, unde nu exist\u0103 publicitate dec\u00e2t la legume luate direct de la mici produc\u0103tori \u0219i produse cosmetice bio. <\/p>\n\n\n\n

***<\/p>\n\n\n\n

Dac\u0103 apreciezi articolele de opinie, po\u021bi sus\u021bine la r\u00e2ndul t\u0103u site-ul \u00een singurul mod care conteaz\u0103. Ca s\u0103 nu trebuiasc\u0103 s\u0103 promovez cazinouri. Aici<\/strong><\/a>.<\/p>\n\n\n\n

***<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

***<\/p>\n\n\n\n

Vrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da like pe Facebook<\/strong><\/a>, follow pe Twitter<\/a><\/strong> \u015fi Instagram<\/a><\/strong>, subscribe pe YouTube<\/a><\/strong> \u015fi pe TikTok<\/a><\/strong>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ieri, social media pl\u00e2ngea toat\u0103 cu lacrimi de crocodil c\u0103 Tolontan a fost concediat \u0219i de la Libertatea. M\u0103 mir\u0103 pu\u021bin libertatea lui Tolontan...<\/p>\n","protected":false},"author":2,"featured_media":25390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-25756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2023\/09\/dice.png?fit=640%2C427&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/25756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=25756"}],"version-history":[{"count":4,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/25756\/revisions"}],"predecessor-version":[{"id":25761,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/25756\/revisions\/25761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/25390"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=25756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=25756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=25756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}