{"id":28438,"date":"2025-08-23T12:20:34","date_gmt":"2025-08-23T09:20:34","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=28438"},"modified":"2025-08-23T12:21:28","modified_gmt":"2025-08-23T09:21:28","slug":"cercul-vicios-al-marketingului","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/cercul-vicios-al-marketingului\/","title":{"rendered":"Cercul vicios al marketingului"},"content":{"rendered":"\n

De c\u00e2te ori comanzi ceva online, compania \u00ee\u0163i d\u0103 10% reducere sau promisiuni nemuritoare s\u0103 te abonezi la newsletter. Nu, nu v\u0103 spam\u0103m, s\u0103 moar\u0103 m\u0103-sa, un mail pe s\u0103pt\u0103m\u00e2n\u0103 nici nu-l sim\u0163i, \u015fi a\u015fa afli \u015fi tu reducerile. Ce, nu e bine? <\/p>\n\n\n\n

Ba da, e bine, ai r\u0103spuns tu cel bogat din trecut \u015fi \u0163i-ai introdus-o. Adresa de mail \u00een c\u00e2mpul \u201eaboneaz\u0103-te\u201d. <\/p>\n\n\n\n

Azi e s\u00e2mb\u0103t\u0103, Weekend. Relaxare. Conform unor religii, ziua c\u00e2nd \u0219i Domnul nostru s-a odihnit, dup\u0103 ce a pl\u0103smuit ceva sublim, cum suntem noi. De obicei, mailurile de azi erau personale, sau de la cei care doneaz\u0103 pentru articole pe acest site, sau po\u0219ta redac\u021biei. (Apropo, de ce nu-mi mai scrie nimeni pe po\u0219ta redac\u021biei?) <\/p>\n\n\n\n

Ce \u0219terge de zor sora voastr\u0103 din mailbox? Zece mailuri cu superoferte. Da, m-am abonat la \u0103ia. Dar nu credeam c\u0103 o s\u0103 ne scriem zi de zi, ca dou\u0103 suflete pereche. <\/p>\n\n\n\n

\u0218i \u00een\u021beleg de unde vine asta. Au crescut toate pre\u021burile la orice, lumea a redus shoppingul de pl\u0103cere. Site-ul de cosmetice unde cheltuiam lunar 1.000 – 2.000 de lei \u021bip\u0103 dup\u0103 mine c\u0103 \u00eei e dor de comenzile mele. \u0218i mie mi-e dor, dar trebuie s\u0103 reconfigurez bugetul.<\/p>\n\n\n\n

\u0218i nu, faptul c\u0103 \u00eemi mai trimi\u021bi patru mailuri s\u0103pt\u0103m\u00e2na asta nu m\u0103 ajut\u0103. Mai mult m\u0103 frustreaz\u0103. Nu cump\u0103r de la tine \u0219i nu e pentru c\u0103 nu vreau, ci pentru c\u0103 banii \u0103ia merg \u00een alte direc\u021bii. <\/p>\n\n\n\n

Am f\u0103cut \u0219i eu ani buni de marketing, \u0219tiu c\u0103 presiunea pe echipe e s\u0103 cre\u0219ti, always be closing, cutare. C\u0103 dac\u0103 ai atins o cifr\u0103, nu te mai miri de ea, ci o treci la catastiful de fumate \u0219i aspiri la mai mult. Ieri ai v\u00e2ndut mai mult dec\u00e2t alalt\u0103ieri, iar azi vrei s\u0103 vinzi mai mult dec\u00e2t ieri. Disperare mare, c\u0103 te coco\u0219eaz\u0103 noile impozite \u0219i te \u00eentrebi sincer \u0219i serios din ce faci profit. \u0218i cum e omul de afaceri rom\u00e2n pr\u0103p\u0103stios, \u00een luna \u00een care nu se scald\u0103 \u00een profit deja se g\u00e2nde\u0219te la insolven\u021b\u0103. Deja \u00ee\u0219i scrie testamentul. \u201eLas iubitei mele so\u021bii toate aceste datorii la stat.\u201d <\/p>\n\n\n\n

Deci, presiune pe directori, care pun presiune pe marketing, care ia o decizie vitejeasc\u0103: ia hai s\u0103-i phootem la icre pe fraierii \u0103\u0219tia cu oceane de mailuri, c\u0103 poate-poate. Poate c\u0103 nu l-au v\u0103zut pe \u0103la de ieri. <\/p>\n\n\n\n

Ba da, l-am v\u0103zut. \u0218i dac\u0103 nu-l vedeam, \u00ee\u021bi cunosc oferta. Momentan \u00eemi reg\u00e2ndesc bugetul, \u0219i primul lucru care pic\u0103 sunt futilit\u0103\u021bile. <\/p>\n\n\n\n

Dar dac\u0103 tu m\u0103 pistonezi la melodie de zici c\u0103 e\u0219ti soacr\u0103-mea, voi decide c\u0103 nu sunt preg\u0103tit\u0103 de acest tip de commitment, prin urmare, vom divor\u021ba cu un unsubscribe. <\/p>\n\n\n\n

Repet, \u00een\u021beleg disperarea. Mul\u021bi ave\u021bi salariu de baz\u0103 modest \u0219i comision, \u0219i dac\u0103 nu atinge\u021bi targetul, v\u0103 duce\u021bi acas\u0103 cu bani de facturi \u0219i at\u00e2t. Dar dac\u0103 pis\u0103logeala era o solu\u021bie pentru scarcity, to\u021bi incelii care rag a ur\u0103 pe femei \u0219i-ar fi g\u0103sit de mult neveste. <\/p>\n\n\n\n

Asuma\u021bi–v\u0103 \u0219i voi c\u0103 aia e, c\u00e2teva luni va merge afacerea mai modest, \u0219i c\u0103uta\u021bi forme de promovare care s\u0103 nu atace direct fraierul. Nu am o problem\u0103 s\u0103 v\u0103d un ad pe Facebook, Google sau TikTok. Am o problem\u0103 c\u00e2nd comunicarea asta nonstop, diareea verbal\u0103 a foamei, \u00eemi intr\u0103 mie \u00een mail, telefon \u0219i mesagerie. <\/p>\n\n\n\n

E s\u00e2mb\u0103t\u0103, lua\u021bi o pauz\u0103. Face\u021bi picnic \u00een parc, c\u0103 e gratis. Merge\u021bi la alergat, c\u0103 e gratis. Aerisi\u021bi-v\u0103, \u0218i da\u021bi-ne o pauz\u0103 nou\u0103, c\u0103 e gratis. C\u00e2nd vom fi confortabili financiar, \u0219tim unde v\u0103 g\u0103sim. <\/p>\n\n\n\n

*** <\/p>\n\n\n\n

<\/p>\n\n\n\n

Izbe\u015fte autorul cu o cafea.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

***<\/p>\n\n\n\n

Vrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da follow pe Facebook<\/strong><\/a> \u015fi Instagram<\/a><\/strong>, subscribe pe YouTube<\/a><\/strong> \u015fi pe TikTok<\/a><\/strong>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

De c\u00e2te ori comanzi ceva online, compania \u00ee\u0163i d\u0103 10% reducere sau promisiuni nemuritoare s\u0103 te abonezi la newsletter. Nu, nu v\u0103 spam\u0103m, s\u0103...<\/p>\n","protected":false},"author":2,"featured_media":28440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-28438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2025\/08\/sale.jpg?fit=1176%2C880&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/28438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=28438"}],"version-history":[{"count":2,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/28438\/revisions"}],"predecessor-version":[{"id":28442,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/28438\/revisions\/28442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/28440"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=28438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=28438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=28438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}