{"id":28831,"date":"2025-11-27T13:11:20","date_gmt":"2025-11-27T10:11:20","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=28831"},"modified":"2025-11-27T13:11:23","modified_gmt":"2025-11-27T10:11:23","slug":"campania-dezastruoasa-marca-farmacia-tei","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/campania-dezastruoasa-marca-farmacia-tei\/","title":{"rendered":"Campania dezastruoas\u0103 marca Farmacia Tei"},"content":{"rendered":"\n<p>De Black Friday, mi-am comandat de la Farmacia Tei suplimente alimentare, c\u0103 am exagerat un pic cu antrenamentele fizice \u0219i experimentez o extenuare sor\u0103 cu moartea, de nu-mi vine s\u0103 m\u0103 ridic din pat. A trecut o s\u0103pt\u0103m\u00e2n\u0103 &#8211; n-au venit. Ieri seara, intru pe siteul lor s\u0103 v\u0103d ce se \u00eent\u00e2mpl\u0103 \u0219i dau cu ochii de urm\u0103toarele: <\/p>\n\n\n\n<p>\u201dNu mai e\u0219ti ELITE. F\u0103 o comand\u0103 de 150 dac\u0103 vrei s\u0103 redevii\u201d. <\/p>\n\n\n\n<p>Dafuq??? <\/p>\n\n\n\n<p>Tocmai am comandat produse \u00een valoare de aproape 400 de lei, \u0219i nu mai sunt ELITE?? <\/p>\n\n\n\n<p>Dac\u0103 dai click pe link, \u021bi se explic\u0103: ELITE e un parteneriat cu Pachetomatul Po\u0219ta Panduri. Dac\u0103 alegi aceast\u0103 op\u021biune de livrare, e\u0219ti crema cremelor \u0219i cel mai \u0219mecher de la tine din cartier. <\/p>\n\n\n\n<p>S\u0103 favorizezi o companie de transport fa\u021b\u0103 de restul e dreptul t\u0103u, c\u0103 na, e o pia\u021b\u0103 liber\u0103. S\u0103 faci shaming unor clien\u021bi care cheltuiesc peste 1.000 de euro anual la tine pe tarla, doar pentru c\u0103 nu aleg Pachetomatul Po\u0219ta Panduri, \u0219i asta \u00eei face s\u0103 nu mai fie elit\u0103, e strategie de marketing f\u0103cut\u0103 pe genunchi de nea Gicu paznicul. <\/p>\n\n\n\n<p>Exist\u0103 un mod de a promova livratorul X care s\u0103 nu presupun\u0103 s\u0103 lipe\u0219ti etichete de clien\u021bii t\u0103i pl\u0103titori. Iat\u0103 cum func\u021bioneaz\u0103: <\/p>\n\n\n\n<p>\u201dVrei s\u0103-\u021bi prime\u0219ti pachetele mai rapid, mai flexibil, \u00een deplin\u0103 siguran\u021b\u0103? Noi \u00ee\u021bi propunem Cut\u0103ric\u0103 Delivery\u201d. <\/p>\n\n\n\n<p>Problem\u0103 rezolvat\u0103, pui \u00een eviden\u021b\u0103 calit\u0103\u021bile livratorului \u0219i nu ofensezi pe cei care, ca mine, nu au Pachetomat Po\u0219ta Panduri \u00een vecini \u0219i nu au chef s\u0103 mearg\u0103 opt sta\u021bii cu metroul pentru un colet. Mai ales c\u0103 am un Bebe Tei la dou\u0103 str\u0103zi distan\u021b\u0103 \u0219i pot ridica produsele de acolo cu patru minute de mers pe jos. <\/p>\n\n\n\n<p>De ce nu angaja\u021bi oameni care s\u0103 \u00een\u021beleag\u0103 cum func\u021bioneaz\u0103 marketingul \u0219i publicitatea, Farmacia Tei?? <\/p>\n\n\n\n<p>Update: Se pare c\u0103 nu doar pe mine m-a deranjat tonul campaniei, azi diminea\u021b\u0103 tagline era schimbat. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"485\" src=\"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2025\/11\/Fara-titlu-1.png?resize=571%2C485&#038;ssl=1\" alt=\"\" class=\"wp-image-28835\" srcset=\"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2025\/11\/Fara-titlu-1.png?w=571&amp;ssl=1 571w, https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2025\/11\/Fara-titlu-1.png?resize=300%2C255&amp;ssl=1 300w, https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2025\/11\/Fara-titlu-1.png?resize=150%2C127&amp;ssl=1 150w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure>\n\n\n\n<p>Mai bine, c\u0103 nu mai e shaming direct, dar totu\u0219i: \u00een continuare insinuezi, finu\u021b de data asta, c\u0103 e cazul s\u0103 fac chestii pentru a deveni client de elit\u0103. Din punctul meu de vedere, faptul c\u0103 \u00eemi pl\u0103tesc corect comenzile ar fi suficient. <\/p>\n\n\n\n<p>Eu, sincer, simt a\u0219a un impuls s\u0103 \u00eemi iau fundul neelitist, dar bun platnic, \u0219i s\u0103 \u00eemi mut consumul de magneziu bisglicinat, creatin\u0103 \u0219i tribulus la Dr. Max. C\u0103 \u0103ia au un client service de nota 10 \u0219i cam acela\u0219i range de pre\u021buri. <\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Dac\u0103 \u021bi-a pl\u0103cut articolul, arat\u0103-\u021bi sus\u021binerea cu o dona\u021bie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.paypal.com\/paypalme\/Trollywood\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"82\" src=\"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2024\/01\/paypal-.jpg?w=700&amp;ssl=1\" alt=\"\" class=\"wp-image-25884\" srcset=\"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2024\/01\/paypal-.jpg?w=250&amp;ssl=1 250w, https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2024\/01\/paypal-.jpg?resize=150%2C49&amp;ssl=1 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a><\/figure>\n\n\n\n<p>***<\/p>\n\n\n\n<p>Vrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da follow pe&nbsp;<a href=\"https:\/\/www.facebook.com\/lorenaalmighty\/\"><strong>Facebook<\/strong><\/a>&nbsp;\u015fi&nbsp;<strong><a href=\"https:\/\/www.instagram.com\/lorena.lup\/\">Instagram<\/a><\/strong>, subscribe pe&nbsp;<strong><a href=\"https:\/\/www.youtube.com\/channel\/UCCHBtHi6S2GlUFqETH70cjQ\">YouTube<\/a><\/strong>&nbsp;\u015fi pe<strong><a href=\"https:\/\/www.tiktok.com\/@lorena.lupu\">&nbsp;TikTok<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Black Friday, mi-am comandat de la Farmacia Tei suplimente alimentare, c\u0103 am exagerat un pic cu antrenamentele fizice \u0219i experimentez o extenuare sor\u0103&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":9373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-28831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2015\/05\/FACEPALM.png?fit=800%2C486&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/28831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=28831"}],"version-history":[{"count":1,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/28831\/revisions"}],"predecessor-version":[{"id":28836,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/28831\/revisions\/28836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/9373"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=28831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=28831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=28831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}