{"id":29044,"date":"2026-01-20T10:34:45","date_gmt":"2026-01-20T07:34:45","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=29044"},"modified":"2026-01-20T10:36:13","modified_gmt":"2026-01-20T07:36:13","slug":"lectia-de-antimarketing-a-lui-hbo","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/lectia-de-antimarketing-a-lui-hbo\/","title":{"rendered":"Lec\u021bia de antimarketing a lui HBO"},"content":{"rendered":"\n

De c\u00e2teva zile, HBO, \u00eempreun\u0103 cu to\u021bi influencerii pe film \u0219i fantasy, bombardeaz\u0103 publicul cu recomand\u0103ri \u0219i teasers pentru noul serial din universul Game of Thrones<\/strong>, A Knight of Seven Kingdoms<\/strong>.<\/p>\n\n\n\n

De cum am primit comunicarea, m-a surprins un lucru: absen\u021ba absolut\u0103 a oric\u0103rui chef de a ap\u0103sa pe butonul de play. \u0218i asta vine de la un fan SF & F. De la un cititor care crede c\u0103 George R. R. Martin e unul dintre cei mai importan\u021bi autori contemporani. De la un om care la un moment dat f\u0103cea GRATUIT<\/strong> review fiec\u0103rui episod din Game of Thrones<\/strong>, pentru c\u0103 era fan. De la un om care era invitatul HBO la toate petrecerile Game of Thrones, care are acas\u0103 tricouri Game of Thrones, agend\u0103 Game of Thrones, can\u0103 Game of Thrones \u0219i ar fi avut \u0219i paleta de machiaj Game of Thrones dac\u0103 nu era sold out \u00een ziua lans\u0103rii.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Chit c\u0103 e mai mult carton dec\u00e2t machiaj. <\/p>\n\n\n\n

Dar divag\u0103m. <\/p>\n\n\n\n

Modul \u00een care HBO a reu\u0219it s\u0103 omoare orice interes pentru universul Westeros ar trebui predat \u00een manuale de marketing cultural, \u00een capitolul \u201dMai bine vinzi p\u0103s\u0103ric\u0103 la col\u021b.\u201d <\/p>\n\n\n\n

Nu \u00een\u021beleg cum de au crezut Benioff \u0219i Weiss c\u0103 pot scrie Game of Thrones<\/strong> f\u0103r\u0103 Martin. Ar fi trebuit s\u0103 se pun\u0103 \u00een genunchi \u00een fa\u021ba lui, s\u0103-l feleze p\u00e2n\u0103 d\u0103deau de s\u00e2nge, numai s\u0103 le dea c\u0103rni\u021b\u0103 pentru sezoanele 7 \u0219i 8. Ceva mai prost, mai fad, mai lipsit de substan\u021b\u0103 nu produceau nici dac\u0103 \u00eel angajau pe ilustrul scenarist de glume proaste Piticigratis.<\/p>\n\n\n\n

Apoi, a urmat House of The Dragon<\/strong>. Un prim sezon promi\u021b\u0103tor, terminat regulamentar \u00een cliffhanger. Apoi, doi ani de a\u0219teptare. \u0218i dup\u0103 doi ani, un sezon \u00een care nu se \u00eent\u00e2mpl\u0103 nimic \u0219i personajele sunt blocate \u00een situa\u021bii nule dramaturgic. Americanii au o expresie profesional\u0103 pentru asta: you wrote yourself into a corner. Tot sezonul al doilea din House of the Dragon s-a scris pe sine, nu \u00eentr-un col\u021b, ci \u00eentr-o fund\u0103tur\u0103 \u00eentunecat\u0103 \u0219i f\u0103r\u0103 ie\u0219ire. Dup\u0103 care, al\u021bi doi ani de a\u0219teptare.<\/p>\n\n\n\n

Martin \u00eensu\u0219i a postat pe blog, la un moment dat, o explozie de furie – sau s\u0103-i zicem \u201ddracarys\u201d – la adresa celui de-al doilea sezon din House of the Dragon. A \u0219ters-o rapid, pentru c\u0103 probabil risca un proces de multe, multe miliarde de dolari. Dar publicul l-a aprobat tacit, pentru c\u0103 sim\u021bea acela\u0219i lucru. Sezonul al doilea din House of The Dragon a fost \u00eengrozitor. Opt episoade de nimic, de stagnare plictisitoare \u0219i de hop pe loc pe loc pe loc \/ s\u0103 r\u0103sar\u0103 busuioc. <\/p>\n\n\n\n

Po\u021bi da un final dezastruos pentru Game of Thrones, dar nu po\u021bi double down cu un al doilea sezon dezastruos pentru House of the Dragon. Sau dac\u0103 o faci, dac\u0103 dezam\u0103ge\u0219ti prostul din public de dou\u0103 ori, nu va mai avea urm\u0103 de chef de tine.<\/p>\n\n\n\n

Nu, nu simt niciun fel de curiozitate s\u0103 v\u0103d A Knight of the Seven Kingdom<\/strong>. Absolut niciuna sub soare. Pentru c\u0103 \u0219tiu c\u0103 nu am nicio garan\u021bie c\u0103 se va men\u021bine calitatea nara\u021biunii \u0219i pentru c\u0103 m-am s\u0103turat ca HBO s\u0103 m\u0103 dezam\u0103geasc\u0103. <\/p>\n\n\n\n

\u0218i iat\u0103, dragi copii, lec\u021bia de marketing cultural al zilei. <\/p>\n\n\n\n

    \n
  1. Men\u021bii intriga vioaie \u0219i interesant\u0103. <\/li>\n\n\n\n
  2. Faci rost de bani \u0219i ai un program rezonabil de lans\u0103ri. <\/li>\n\n\n\n
  3. Nu urinezi cu jet pe fani. <\/li>\n<\/ol>\n\n\n\n

    \u00cen acest moment, NU m\u0103 intereseaz\u0103 dac\u0103 va exista un al treilea sezon de House of the Dragon, NU \u00eemi pas\u0103 cum va fi \u0219i NU am nicio chemare \u00een inima mea s\u0103 v\u0103d noul spin off. Degeaba e primul episod bun, dac\u0103 \u0219tiu c\u0103 urm\u0103torul va fi o laie. \u0218i un lucru pe care NU \u00eel mai suport e \u00eenc\u0103 o dezam\u0103gire de la HBO.<\/p>\n\n\n\n

    ***<\/p>\n\n\n\n

    E acea perioad\u0103 a anului c\u00e2nd vine factura la hosting. Sus\u021bine acest site, s\u0103 ai ce citi \u0219i m\u00e2ine.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    ***<\/p>\n\n\n\n

    Vrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da follow pe Facebook<\/strong><\/a> \u015fi Instagram<\/a><\/strong>, subscribe pe YouTube<\/a><\/strong> \u015fi pe TikTok<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    De c\u00e2teva zile, HBO, \u00eempreun\u0103 cu to\u021bi influencerii pe film \u0219i fantasy, bombardeaz\u0103 publicul cu recomand\u0103ri \u0219i teasers pentru noul serial din universul Game...<\/p>\n","protected":false},"author":2,"featured_media":13186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-29044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2017\/08\/Game-of-Thrones-Viserion-Wall-645x370.jpg?fit=645%2C370&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/29044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=29044"}],"version-history":[{"count":4,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/29044\/revisions"}],"predecessor-version":[{"id":29050,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/29044\/revisions\/29050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/13186"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=29044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=29044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=29044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}