{"id":29431,"date":"2026-05-05T13:59:42","date_gmt":"2026-05-05T10:59:42","guid":{"rendered":"https:\/\/lorenalupu.com\/blog\/?p=29431"},"modified":"2026-05-05T13:59:45","modified_gmt":"2026-05-05T10:59:45","slug":"diavolul-calatoreste-cu-economy","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/diavolul-calatoreste-cu-economy\/","title":{"rendered":"Diavolul c\u0103l\u0103tore\u0219te cu economy"},"content":{"rendered":"\n

\u00cen 2006, The Devil Wears Prada <\/strong>a fost unul dintre filmele mele preferate. Eram eroina, basically. O fat\u0103 de\u0219teapt\u0103 r\u0103t\u0103cit\u0103 \u00een lumea superficial\u0103 a revistelor lucioase. Dar eu aveam noroc, nimeni nu m-a tratat at\u00e2t de abject cum a tratat-o Miranda pe Andy \u00een prima faz\u0103 a rela\u021biei lor. F\u0103ceam reportaje narative \u0219i interviuri spectaculoase, \u0219i eram greu de \u00eenlocuit cu pi\u021bipoance care nu \u0219tiau s\u0103 lege dou\u0103 fraze. <\/p>\n\n\n\n

Dar micile r\u0103ut\u0103\u021bi \u0219i marile orgolii din industria glossy, aparen\u021be str\u0103lucitoare \u0219i esen\u021b\u0103 \u201ds\u0103 mai vindem ni\u0219te bulendre\u201d sunt acelea\u0219i peste tot, de aceea am r\u00e2s la The Devil Wears Prada<\/strong> cu acel r\u00e2s de insider care trece de poante \u0219i context \u0219i \u00een\u021belege satira profund\u0103 la adresa breslei. Revista lucioas\u0103 e pentru jurnalism cam ce e romanul siropos de budoar pentru literatur\u0103. Vax absolut, dar se ia \u00een serios ca \u0219i cum era cel pu\u021bin de Pulitzer. Trebuia s\u0103 te iei at\u00e2t de tare \u00een serios, dac\u0103 voiai s\u0103 te ia \u00een serios publicul \u0219i advertiserii, cei care pl\u0103teau 3.000 de euro pe dou\u0103 pagini de reclam\u0103. <\/p>\n\n\n\n

Apoi a ap\u0103rut internetul. \u0218i lumea vanitoas\u0103 \u0219i superficial\u0103 a revistelor glossy s-a pr\u0103bu\u0219it \u00een cap peste noapte, iar redactorii pl\u0103ti\u021bi cu 1500 – 2000 euro au acceptat joburi modeste pe 4000 de lei la agen\u021biile de \u0219tiri. <\/p>\n\n\n\n

\u0218i acesta e subiectul pe care The Devil Wears Prada 2<\/strong> \u00ee\u0219i propune s\u0103 \u00eel abordeze. Ce se alege din ceea ce a fost odinioar\u0103 o institu\u021bie (pseudo)-cultural\u0103, dup\u0103 ce internetul \u0219i contentul lui gratuit dau iama \u00een bugete \u0219i nimeni nu mai cump\u0103r\u0103 reviste? <\/p>\n\n\n\n

Un lucru pe care filmul \u00eel surprinde \u00eenc\u0103 din prima scen\u0103, cea \u00een care Andy Sachs, personajul lui Anne Hathaway, ia un premiu pentru jurnalism \u201dla o publica\u021bie serioas\u0103\u201d, exact \u00een momentul \u00een care \u00eentreaga ei echip\u0103 e concediat\u0103 prin SMS, e aproximativitatea valorii. \u00cen vremurile bune de alt\u0103dat\u0103, un job avea o logic\u0103. Aveai rezultate, erai promovat; erai ineficient, erai concediat. Acum, profesioni\u0219ti irepro\u0219abili \u00ee\u0219i pierd posturile dintr-o hachi\u021b\u0103 de moment \u0219i nimic nu dureaz\u0103. <\/p>\n\n\n\n

Valorezi exact c\u00e2t valoreaz\u0103 ultima ta boroboa\u021b\u0103 pe internet. <\/p>\n\n\n\n

Andy are un speech revoltat la gala la care e premiat\u0103, ajunge viral\u0103 \u0219i prime\u0219te oferte de joburi. \u00cen acela\u0219i timp, fosta ei \u0219ef\u0103, Miranda Priestley (Meryl Streep) promoveaz\u0103 \u00een fosta ei revist\u0103 de top, Runway<\/strong>, ajuns\u0103 \u00eentre timp un site web, un brand despre care se dezv\u0103luie dup\u0103 publicare c\u0103 avea condi\u021bii neetice de produc\u021bie (sweatshops) \u0219i devine brusc \u021binta urii \u0219i furiei online. Chit c\u0103 ea avusese propriul ei sweatshop la propria ei revist\u0103, ani \u00een \u0219ir, \u0219i asta nu \u00eei afectase cu nimic reputa\u021bia. <\/p>\n\n\n\n

Personajul anacronic creat cu deosebit\u0103 m\u0103iestrie de Streep inspir\u0103 iritare \u0219i mil\u0103 \u00een acela\u0219i timp. O femeie care a decis decenii \u00een \u0219ir tot ce se \u00eent\u00e2mpl\u0103 \u00een mod\u0103 e for\u021bat\u0103 brusc s\u0103 con\u0219tientizeze c\u0103 nu mai \u00een\u021belege nimic din trendurile zilei. \u00cenc\u0103 afi\u0219eaz\u0103, la prima vedere, arogan\u021ba care a consacrat-o, dar detectezi extrem de u\u0219or vulnerabilitatea \u0219i panica de profunzime. \u0218eful ei, patronul revistei, nu mai are niciun fel de respect pentru ea, angajeaz\u0103 oameni f\u0103r\u0103 s\u0103 o anun\u021be \u0219i o umile\u0219te verbal f\u0103r\u0103 menajamente pentru scandalul cu brandul bucluca\u0219. <\/p>\n\n\n\n

Comedia e \u00een acest paralelism \u00eentre \u0219edin\u021bele Runway de azi \u0219i cele de acum 20 de ani. Dac\u0103, \u00een trecut, \u00ee\u0219i desfiin\u021ba angaja\u021bii cu un singur one liner de o cruzime nimicitoare, acum are o asistent\u0103 care o d\u0103sc\u0103le\u0219te nonstop ce s\u0103 NU spun\u0103, s\u0103 nu ajung\u0103 iar \u021binta urii online. <\/p>\n\n\n\n

Aparent, aprobarea mul\u021bimii e standardul suprem care guverneaz\u0103 tot ce a mai r\u0103mas din pres\u0103, lucioas\u0103 sau nu. <\/p>\n\n\n\n

Cumva \u00eentrist\u0103tor e faptul c\u0103, \u00een momentul \u00een care intr\u0103 \u00een biroul Mirandei, Andy redevine un c\u0103\u021belu\u0219 b\u0103tut sc\u00e2ncind dup\u0103 aprobare. \u00centrist\u0103tor, dar accurate pentru mul\u021bi people pleasers. \u0218i Miranda \u00eei taxeaz\u0103 atitudinea pretinz\u00e2nd c\u0103 nu \u0219tie cine este. Din nou, \u00eentrist\u0103tor, dar din nou, accurate. Prima lor sarcin\u0103 comun\u0103 e s\u0103 fac\u0103 damage control cu advertiserii. \u0218i pe post de executiv la Dior, d\u0103m de al treilea personaj iconic al primului film, Emily (Emily Blunt). Spre deosebire de Andy, Emily \u00ee\u0219i manifest\u0103 f\u0103\u021bi\u0219 resentimentele \u0219i ostilitatea. Cere cu tupeu o cantitate uria\u0219\u0103 de reclam\u0103 gratuit\u0103 pentru continuitatea colabor\u0103rii. \u0218i, surpriz\u0103, Miranda nu \u00eei opune niciun fel de rezisten\u021b\u0103. Dar se r\u0103zbun\u0103 pe Andy, pe care o las\u0103 \u00een drum, s\u0103 ia metroul. <\/p>\n\n\n\n

Miranda ar fi extrem de u\u0219or de detestat, dac\u0103 interpretarea lui Streep nu ar con\u021bine toat\u0103 angoasa \u0219i confuzia unui fost monstru sacru care a fost adulat de c\u00e2nd se \u0219tie, care vede cum r\u0103m\u00e2ne \u00een urm\u0103 \u0219i nu poate face nimic s\u0103 opreasc\u0103 asta, care se zbate \u00een gol ca pe\u0219tele pe uscat \u00eentr-o lume din care \u00een\u021belege din ce \u00een ce mai pu\u021bin. <\/p>\n\n\n\n

Dar salvarea ei e, din nou, Andy. Andy care \u00ee\u0219i pune toate pilele la b\u0103taie s\u0103 ob\u021bin\u0103 interviu cu femeia momentului: Sasha Barnes (Lucy Liu), so\u021bia milionar\u0103 divor\u021bat\u0103 a unui Elon Musk wannabe. Interviul e un succes, revista revine \u00een gra\u021bia fanilor, scandalul cu sweatshopul e uitat ca \u0219i cum nu s-a \u00eent\u00e2mplat niciodat\u0103. <\/p>\n\n\n\n

\u0218i exact \u00een momentul c\u00e2nd Miranda urmeaz\u0103 s\u0103 fie promovat\u0103, patronul moare, iar trustul de pres\u0103 e mo\u0219tenit de fi-su, un agarici clasic cu zero stil, care \u00ee\u0219i aduce o ga\u0219c\u0103 de anali\u0219ti financiari, iar ace\u0219tia taie la s\u00e2nge tot bugetul revistei \u0219i \u00eei spun sec Mirandei s\u0103 foloseasc\u0103 AI, c\u0103 e mai ieftin. S-o vezi pe diva suprem\u0103 c\u0103l\u0103torind la renumita s\u0103pt\u0103m\u00e2n\u0103 a modei din Milano cu un bilet la economy, \u00eenghesuit\u0103 l\u00e2ng\u0103 un gras care hale\u0219te cu bale dintr-un burger e deopotriv\u0103 infinit de hazliu \u0219i foarte, foarte trist. E evident c\u0103 gloria trecutului e dus\u0103 \u0219i c\u0103 nimic nu o poate aduce \u00eenapoi. <\/p>\n\n\n\n

Dar fostul so\u021b al lui Lucy Liu, Elon Musk wannabe (e at\u00e2t de enervant personajul, c\u0103 am uitat cum \u00eel cheam\u0103 \u0219i mi-e lene s\u0103-l gug\u0103lesc) e acum combinat cu Emily \u0219i decide s\u0103 cumpere Runway<\/strong> pentru ea, s-o \u00eenlocuiasc\u0103 ea pe Miranda. Asta e partea din film care mi-a pl\u0103cut mai pu\u021bin. Detaliul telenovelistic care \u00eel pune pe personajul negativ masculin s\u0103 se combine obligatoriu cu personajul negativ feminin, s\u0103 \u00eei ur\u00e2m \u00eempreun\u0103. Dac\u0103 Emily g\u0103sea orice alt bog\u0103ta\u0219 dispus s\u0103 investeasc\u0103 \u00een ea, sau \u00ee\u0219i investea ea economiile personale s\u0103 cumpere Runway<\/strong>, ar fi fost mai firesc. <\/p>\n\n\n\n

Evident, revista \u0219i trioul Andy – Miranda – Nigel (Stanley Tucci) sunt salvate de Sasha (Lucy Liu), care n-o s\u0103-l lase pe boul de ex-b\u0103rbatu-su s\u0103 distrug\u0103 o publica\u021bie de suflet pentru ea, \u0219i totul se termin\u0103 cu bine, chit c\u0103, dup\u0103 cum o puncteaz\u0103 Miranda resemnat\u0103, nu se \u0219tie c\u00e2t va dura acest bine. <\/p>\n\n\n\n

Probabil p\u00e2n\u0103 la urm\u0103torul scandal cu un brand neetic, despre care nu ai cum s\u0103 \u0219tii c\u0103 e neetic dac\u0103 n-a lucrat m\u0103-ta femeie de serviciu la ei. <\/p>\n\n\n\n

Finalul fericit conven\u021bional nu anuleaz\u0103 criza profund\u0103 a valorilor, goana superficial\u0103 dup\u0103 aprobare \u0219i tragismul condi\u021biei unor oameni con\u0219tien\u021bi c\u0103, \u00een 2026, nu mai au puterea s\u0103 dea tonul, cel mult s\u0103 se milogeasc\u0103 cu basca \u00een m\u00e2n\u0103 pentru un loc la mas\u0103. <\/p>\n\n\n\n

\u0218i din acest punct de vedere, pot spune, The Devil Wears Prada 2<\/strong> e mai profund dec\u00e2t a fost primul film, \u00een toat\u0103 perfec\u021biunea lui stilistic\u0103 \u0219i comedia lui infinit citabil\u0103 \u0219i meme-abil\u0103. <\/p>\n\n\n\n

***<\/p>\n\n\n\n

Dac\u0103 \u00ee\u021bi place ceea ce cite\u0219ti, inspir\u0103-m\u0103 cu o cafea.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

***<\/p>\n\n\n\n

Vrei s\u0103 m\u0103 urm\u0103re\u015fti \u00een social media? \u00cemi po\u0163i da follow pe Facebook<\/strong><\/a> \u015fi Instagram<\/a><\/strong>, subscribe pe YouTube<\/a><\/strong> \u015fi pe TikTok<\/a><\/strong>.<\/p>\n\n\n\n

Ce le-a f\u0103tat mintea<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen 2006, The Devil Wears Prada a fost unul dintre filmele mele preferate. Eram eroina, basically. O fat\u0103 de\u0219teapt\u0103 r\u0103t\u0103cit\u0103 \u00een lumea superficial\u0103 a...<\/p>\n","protected":false},"author":2,"featured_media":29432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-29431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2026\/05\/merylstreep.jpg?fit=1600%2C899&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/29431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=29431"}],"version-history":[{"count":1,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/29431\/revisions"}],"predecessor-version":[{"id":29433,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/29431\/revisions\/29433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/29432"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=29431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=29431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=29431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}