Aceste dou\u0103 meserii seam\u0103n\u0103 \u00eentre ele pentru c\u0103 nimeni nu-\u0163i cere studii specifice la angajare \u015fi, de aceea, e larg r\u0103sp\u00e2ndit\u0103 convingerea c\u0103 orice prost poate s\u0103 le fac\u0103. Orice ratat dat afar\u0103 din jobul de c\u0103r\u0103tor de l\u0103zi la depozitul \u0162 poate s\u0103 se fac\u0103 taximetrist; \u015fi orice pi\u0163ipoanc\u0103 care st\u0103 la futut din prima poate s\u0103 devin\u0103 PR.\u00a0<\/p>\n
\u015etim, \u015ftim, e criz\u0103. Tindem s\u0103 comas\u0103m joburi. E scump s\u0103 ne angaj\u0103m \u015fi PR-i\u0163\u0103, \u015fi curv\u0103, de aceea angaj\u0103m PR-i\u0163e pe baza calit\u0103\u0163ilor de curv\u0103. Ceea ce e profund gre\u015fit. \u015ei to\u0163i cei care a\u0163i avut vreodat\u0103 vreun contact cu firme \u00een care comunicarea cu exteriorul o f\u0103cea o proast\u0103 sinistr\u0103, care nu-\u015fi diferen\u0163ia \u00a0creierul de cur, \u015fti\u0163i despre ce vorbesc.\u00a0<\/p>\n
Daaar… \u00a0\u00een cazul unui taximetrist cretin care, dac\u0103-i spui c\u0103 vrei pe Strada Iuliu Maniu, te \u00eentreab\u0103 cum ajunge acolo – iar dac\u0103 nici tu nu \u015ftii, ajunge\u0163i la situa\u0163ia penibil\u0103 \u00een care tu stai s\u0103 cau\u0163i pe smartphone, pe maps, strada, \u015fi s\u0103-i dai indica\u0163ii, \u015fi s\u0103-\u0163i zici \u00een tot acest timp c\u0103 tu, cu un GPS \u00een ma\u015fin\u0103, ai fi fost un taximetrist de 1000 de ori mai bun – \u015fi nici n-ai fi aprins \u0163igara f\u0103r\u0103 s\u0103-l \u00eentrebi pe client dac\u0103 e ok, m\u0103car a\u015fa, de form\u0103 – deci, zic, \u00een cazul unui astfel de taximetrist, te enervezi pre\u0163 de 10 minute \u015fi 30 de lei, apoi \u00ee\u0163i trece. Dac\u0103 e\u015fti genul sincer, \u00eei zici: nene, caut\u0103-\u0163i o meserie, c\u0103 e\u015fti praf. E\u015fti cel mai slab taximetrist cu care am mers vreodat\u0103. Dac\u0103 e\u015fti genul r\u0103zbun\u0103tor, \u00eel \u015fi reclami. Cert e c\u0103 n-are mare impact.\u00a0<\/p>\n
\u00a0<\/p>\n
Dar un PR de c\u0103cat poate periclita imaginea unei \u00eentregi firme. Poate transmite imaginea “dac\u0103 pe \u0103sta nu-l intereseaz\u0103 calitatea profesional\u0103 a angaja\u0163ilor, at\u00e2ta timp c\u00e2t sug bine pula, de unde am eu \u00eencredere c\u0103 \u00eemi face \u015faibele conform specifica\u0163iilor pe care le-am dat, \u015fi nu \u00eemi vine, accidental, cu piuli\u0163e?<\/p>\n
\u00a0<\/p>\n
Apel la patronii din toat\u0103 lumea: pentru binele propriilor voastre afaceri, rezolva\u0163i-v\u0103 nevoile sexuale \u00een alt\u0103 parte \u015fi angaja\u0163i PR-i care \u015ftiu meserie. Nu e nimic mai penibil dec\u00e2t imaginea unui om de afaceri, adic\u0103 a unui om suficient de nebun \u00eenc\u00e2t s\u0103 ri\u015fte o sum\u0103 mare de bani, investind-o \u00eentr-o activitate pe care o vrea profitabil\u0103, dar care las\u0103 imaginea exterioar\u0103 a sumei de bani investite \u00een ghearele date cu oj\u0103 ale unei proaste incapabile s\u0103 \u00een\u0163eleag\u0103 idei simple.\u00a0<\/p>\n
Sau vrei s\u0103 mearg\u0103 afacerea, \u015fi-\u0163i iei oameni care \u015ftiu meserie, sau vrei pi\u0163ipoance, \u015fi te faci mecena de muiste. Sau ambele, dar separat. C\u00e2nd le unifici, iese penibil.\u00a0<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Aceste dou\u0103 meserii seam\u0103n\u0103 \u00eentre ele pentru c\u0103 nimeni nu-\u0163i cere studii specifice la angajare \u015fi, de aceea, e larg r\u0103sp\u00e2ndit\u0103 convingerea c\u0103 orice...<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-5564","post","type-post","status-publish","format-standard","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/5564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=5564"}],"version-history":[{"count":0,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/5564\/revisions"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=5564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=5564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=5564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}