Lumea din ziua de azi are o unic\u0103 tr\u0103s\u0103tur\u0103: o lene sinistr\u0103. \u015ei atunci, PR-ul spameaz\u0103 toat\u0103 presa cu un unic comunicat, lene\u015fii din redac\u0163ii \u00eei dau copy, paste \u015fi print \u015fi toat\u0103 lumea are impresia c\u0103 a promovat evenimentul. <\/p>\n
Cui NU folose\u015fte comunicatul de pres\u0103? <\/p>\n
A) Evenimentacului. <\/p>\n
Poporul cite\u015fte acelea\u015fi trei cuvinte de \u00eenceput, zice bag pula \u015fi d\u0103 X din col\u0163. <\/p>\n
B) Siteului sau gazetei gazd\u0103. <\/p>\n
Poporul cite\u015fte acelea\u015fi trei cuvinte de \u00eenceput, zice bag pula-n mama voastr\u0103 de copypasteri \u015fi victorpon\u0163i \u015fi d\u0103 X din col\u0163. <\/p>\n
C) Publicului. <\/p>\n
De c\u00e2te ori, d\u00e2nd google dup\u0103 evenimentul vostru preferat, Belele de Manele la Sala Pulivalent\u0103, a\u0163i dat peste \u015faptezeci de texte identice pe tot at\u00e2tea siteuri? \u015ei de c\u00e2te ori a\u0163i dat click pe al doilea site care venea cu acela\u015fi content pe tema aia? <\/p>\n
Problema cea mare o \u00eent\u00e2mpin \u015fi de o parte \u015fi de cealalt\u0103 a baricadei. Eu, c\u00e2nd \u00eemi promovez eventurile, \u00eemi fac singur\u0103 PR-ul, tocmai ca s\u0103 evit inep\u0163iile sistemului rom\u00e2nesc de PR, care merge pe cea mai retardat\u0103 fraz\u0103 din univers: “a\u015fa se face”. S\u0103 mori tu c\u0103 a\u015fa se face!? A scris Dumnezeu a un\u015fpea porunc\u0103 pe t\u0103bli\u0163ele lui Moise, “S\u0103 nu dai comunicat de pres\u0103 personalizat!”?<\/p>\n
\u015ei \u00eent\u00e2mpin reac\u0163ii cretinoide de genul: <\/p>\n
VIT\u0102 PROAST\u0102 DE LA SITE-UL X: D\u0103-mi un comunicat de pres\u0103 unic.
\nEU (\u00een din\u0163i): S\u0103-\u0163i fut mor\u0163i\u015forii m\u0103-tii de animal\u0103 cretin\u0103. (\u00een scris): Nu crezi c\u0103 ai mai multe views pe un content diferit de al pulimii?
\nVIT\u0102 PROAST\u0102 DE LA SITE-UL X: A\u015eA SE FACE.
\nEU: OK, mersi. <\/p>\n
Ca ziarist, pe de alt\u0103 parte: <\/p>\n
PIARI\u0162\u0102 CRETIN\u0102, \u0162INUT\u0102 DE \u015eEF PENTRU C\u0102 O FACE F\u0102R\u0102 DIN\u0162I: Dar \u0163i-am dat comunicat de pres\u0103\u0103\u0103.
\nEU: \u015ei nu vrei s\u0103 transmi\u0163i ceva \u00een plus fa\u0163\u0103 de comunicat, ceva persuasiv, ceva atr\u0103g\u0103tor pentru public?
\nPIARI\u0162\u0102 CRETIN\u0102, \u0162INUT\u0102 DE \u015eEF PENTRU C\u0102 O FACE F\u0102R\u0102 DIN\u0162I: P\u0103i comunicatul nu-i destul de persi… persa…
\nEU: (\u00een din\u0163i): S\u0103 m\u0103 pi\u015f cu jet pe fixativul din freza ta de proast\u0103 tuns\u0103 asimetric de cea mai inept\u0103 herstilist\u0103 din ora\u015f. (\u00een scris). Comunicatul a ap\u0103rut deja de jd\u0103mii de siteuri. Care e interesul vostru s\u0103 mai apar\u0103 identic \u00eenc\u0103 undeva?
\nPIARI\u0162\u0102 CRETIN\u0102, \u0162INUT\u0102 DE \u015eEF PENTRU C\u0102 O FACE F\u0102R\u0102 DIN\u0162I: A\u015eA SE FACE.
\nEU: OK, mersi. <\/p>\n
\u015ei cedez. Dar nu f\u0103r\u0103 a le ura s\u0103 sug\u0103 o basculant\u0103 de pule, cu toat\u0103 prostia lor rigid\u0103, compact\u0103, dens\u0103, rezistent\u0103 la orice fisur\u0103 a unui argument. <\/p>\n
Mai nou, \u00eenclin s\u0103 cred c\u0103 “A\u015eA SE FACE” e claxonul special al prostiei. Un om cu m\u0103car un neuron neast\u00e2mp\u0103rat \u015fi func\u0163ional \u00ee\u015fi pune mereu \u00eentrebarea: “Oare nu se poate face ceva mai bine de a\u015fa?” <\/p>\n","protected":false},"excerpt":{"rendered":"
Lumea din ziua de azi are o unic\u0103 tr\u0103s\u0103tur\u0103: o lene sinistr\u0103. \u015ei atunci, PR-ul spameaz\u0103 toat\u0103 presa cu un unic comunicat, lene\u015fii din...<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-6354","post","type-post","status-publish","format-standard","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/6354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=6354"}],"version-history":[{"count":0,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/6354\/revisions"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=6354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=6354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=6354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}