Pe peretele lui, Tibi Lovin a remarcat foarte corect un lucru: \u00eentocmai ca \u00een cazul taximetri\u015ftilor, tagma PR-ilor s-a \u00eengro\u015fat \u00een ultima vreme cu toate dejec\u0163iile pie\u0163ei muncii. To\u0163i incompeten\u0163ii \u015fi agrama\u0163ii s-au f\u0103cut PR-i, drept care un mailbox obi\u015fnuit de jurnalist arat\u0103 ca timesnewroman, zi de zi, combinat cu pitzipoanca.org, pe c\u00e2nd \u00eenc\u0103 exista.<\/p>\n
Dar mai exist\u0103 \u015fi cazurile \u00een care o vedet\u0103 perfect valabil\u0103 \u015fi decent\u0103 se \u00eenh\u0103iteaz\u0103, prin nu \u015ftiu ce blestem pentru p\u0103catele din via\u0163a anterioar\u0103, cu c\u00e2te o lepr\u0103 de PR de-\u0163i vine s\u0103-l ba\u0163i cu borduri peste figur\u0103. C\u00e2te un \u0163\u0103ran sau o \u0163\u0103ranc\u0103 impertinent(\u0103) \u015fi m\u00e2rlan(c\u0103), incapabil(\u0103) s\u0103-\u015fi dea seama c\u0103 jobul pentru care a fost el angajat este gestionarea unor rela\u0163ii bune cu lumea, \u015fi nu otr\u0103virea lor \u00een mod artificial cu c\u0103caturi de doi bani.<\/p>\n
Voi da un simplu exemplu, cu o vedet\u0103 a noastr\u0103. Nu dau nume, pentru c\u0103 vedeta e cunoscut\u0103 de toat\u0103 lumea, PR-ul, doar de cei apropia\u0163i, \u015fi nu vreau s\u0103 d\u0103unez imaginii unei persoane irepro\u015fabile cu faptul c\u0103 are un angajat idiot.<\/p>\n
PR-ul respectiv ne-a fixat, mai multor persoane, interviuri la anumite intervale de timp. \u015ei a tot dat mailuri cu modificarea orei, de parc\u0103 via\u0163a ta ar fi fost satelitul din jurul unui singur punct: interviul cu respectiva vedet\u0103. Ne-a mu\u015ftruluit ca pe copii tembeli s\u0103 nu cumva s\u0103 \u00eent\u00e2rziem. La f\u0103r\u0103 un sfert, \u00eemi suna \u015feful – nu pe mine! – s\u0103-mi aminteasc\u0103 s\u0103 ajung. WTFFFFFF?<\/p>\n
\u015ei c\u00e2nd am ajuns, ne a\u015ftepta… o or\u0103 de a\u015fteptare. Vedeta, om \u015fi ea, a \u00a0\u00eent\u00e2rziat o or\u0103. Mare chestie. Numai pro\u015ftii fac cazuri de \u00eent\u00e2rzieri. C\u00e2nd fac eu interviuri, oamenii pot ajunge peste trei ore, pot sta \u00een cap, pot fuma iarb\u0103 sau pot levita peste mas\u0103, m\u0103 doare fix \u00een pix, at\u00e2ta timp c\u00e2t ei se simt bine. C\u0102 DESPRE ASTA E VORBA, ULTIMATELY, \u00ceN INTERAC\u0162IUNEA UMAN\u0102. S\u0102 NE SIM\u0162IM BINE \u00ceN TIMPUL PE CARE TREBUIE S\u0102-L PETRECEM \u00ceMPREUN\u0102.<\/p>\n
Bun. Dup\u0103 o or\u0103 de a\u015fteptare, intru \u00een \u00eenc\u0103perea cu interviul, pun dou\u0103 \u00eentreb\u0103ri. Vedeta \u00ee\u015fi aminte\u015fte c\u0103 are de dat telefoane urgente. Pun iPhone-ul pe stop recording \u015fi a\u015ftept p\u00e2n\u0103 termin\u0103 de vorbit. Reiau interviul. Foarte mi\u015fto interviu, vesel, degajat. \u015ei c\u00e2nd se fac 40 de minute, intr\u0103 PR-ul. Vedeta \u00eei zice: “Stai, c\u0103 \u00eenc\u0103 avem de povestit”. E-n plin\u0103 verv\u0103, curg \u00eentreb\u0103rile \u015fi r\u0103spunsurile ca \u00eentr-o conversa\u0163ie prieteneasc\u0103.<\/p>\n
Bun. Mul\u0163umim, asta a fost, ne pup\u0103m \u015fi ies. Vine PR-ul dup\u0103 mine. “Am zis 40 de minute! Nu conteaz\u0103 ce zice artistul, c\u00e2nd eu zic 40 de minute, sunt 40 de minute!”<\/p>\n
Ce vorbe\u015fti fran\u0163? Pe cine mor\u0163ii m\u0103-tii sluje\u015fte interviul \u0103sta, pe artist sau orgoliul t\u0103u meschin de pulifrici prost \u015fi irelevant?<\/p>\n
“Acum, dup\u0103 o or\u0103 de a\u015fteptare, e u\u015for penibil s\u0103-mi scoate\u0163i ochii, nu?”<\/p>\n
“Dac\u0103 nu-\u0163i convenea, trebuia s\u0103 pleci. Data viitoare nu mai facem interviu cu voi.”<\/p>\n
Ei bine, nu, cretin\u0103ciune. C\u00e2t e\u015fti tu PR acolo, cu tot regretul, eu nu voi mai face nimic pentru persoana pe care o reprezin\u0163i,<\/p>\n
Arti\u015fti din toat\u0103 lumea, verifica\u0163i modul \u00een care comunic\u0103 PR-ii vo\u015ftri. Sunt unii geniali. Ap\u0163i s\u0103 transforme comunicarea seac\u0103 cu jurnali\u015ftii \u00eentr-o prietenie str\u00e2ns\u0103, cald\u0103 \u015fi onest\u0103. Dar sunt unii care-s numai buni de f\u0103cut rol\u0103 \u015fi \u00eenfipt \u00een stativul de la bud\u0103, if you get my point. Dac\u0103 tu e\u015fti un om cald, onest, sincer, dornic s\u0103 oferi din tine, \u015fi pl\u0103te\u015fti pentru comunicare o japi\u0163\u0103 obraznic\u0103, care-\u0163i paraziteaz\u0103 cu tupeu gloria, \u00ee\u0163i dai singur cu st\u00e2ngul \u00een dreptul.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pe peretele lui, Tibi Lovin a remarcat foarte corect un lucru: \u00eentocmai ca \u00een cazul taximetri\u015ftilor, tagma PR-ilor s-a \u00eengro\u015fat \u00een ultima vreme cu...<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-6908","post","type-post","status-publish","format-standard","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/6908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=6908"}],"version-history":[{"count":0,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/6908\/revisions"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=6908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=6908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=6908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}