{"id":7659,"date":"2014-04-04T13:57:17","date_gmt":"2014-04-04T13:57:17","guid":{"rendered":"http:\/\/lorenalupu.wordpress.com\/?p=7659"},"modified":"2014-04-04T13:57:17","modified_gmt":"2014-04-04T13:57:17","slug":"despre-slow-content-si-fast-content","status":"publish","type":"post","link":"https:\/\/lorenalupu.com\/blog\/despre-slow-content-si-fast-content\/","title":{"rendered":"Despre slow content \u015fi fast content"},"content":{"rendered":"

Azi, prietenii mei de pe Facebook au r\u00e2s de o “\u015ftire”<\/a> de pe Adev\u0103rul. Un filmule\u0163 celebru de pe youtube cu pisici care vorbesc. “La 30.000.000 de milioane de views pe Youtube, au \u00eenv\u0103\u0163at \u015fi \u0103ia de la Adev\u0103rul func\u0163ia embed”.<\/p>\n

Problema cu presa rom\u00e2neasc\u0103 \u015fi cu online-ul e impresia asta a patronilor \u015fi a managerilor, absolut t\u00e2mpit\u0103, c\u0103 oamenii vor c\u00e2te zece texte pe zi – \u015fi c\u0103 le vor repede. Nimic mai fals. Omul nu tr\u0103ie\u015fte doar pentru siteul t\u0103u. Mai merge la pia\u0163\u0103, mai face o ciorb\u0103, mai trage de fiare, mai vorbe\u015fte la telefon cu o poten\u0163ial\u0103 cucerire, pe scurt, mai \u015fi tr\u0103ie\u015fte. Deci, apuc\u0103tura asta complet cretin\u0103, s\u0103 postezi f\u0103r\u0103 num\u0103r pe zi, e calea sigur\u0103 spre a) necitire \u015fi b) spre o suprastresare a poporului de pe wallul t\u0103u de Facebook cu 700.000 de linkuri.<\/p>\n

Eu, una, nu cred c\u0103 un site ar trebui s\u0103 publice mai mult de patru materiale pe zi. Dar acelea, nene, s\u0103 fie materiale. Slow content.F\u0103cut de oameni diferi\u0163i.<\/p>\n

\u00cenainte, aveai de f\u0103cut un text, s\u0103 zicem, despre fenomenul stand-up comedy \u00een Bucure\u015fti. Te duceai, vorbeai cu principalii performeri de pe pia\u0163\u0103, cu c\u00e2rciumarii care-i g\u0103zduiau, cu cei mai \u00eenfoca\u0163i fani, cu cei mai \u00eenfoca\u0163i hateri, cu \u00eencep\u0103tori \u015fi visele lor. Era munc\u0103 de o s\u0103pt\u0103m\u00e2n\u0103, dar la final ie\u015fea o frumuse\u0163e de text, vast, complex, din care cititorul avea o imagine clar\u0103 \u015fi exhaustiv\u0103 despre stand-up comedy \u00een Bucure\u015fti.<\/p>\n

Se numea slow content.<\/p>\n

Se n\u0103\u015ftea \u00eencet \u015fi – nu \u00eencetez s\u0103 subliniez – ERA PL\u0102TIT CA ATARE.<\/p>\n

Azi, \u00een rarele ocazii c\u00e2nd nu e\u015fti luat de prostul pro\u015ftilor: (“Auzi, noi \u00ee\u0163i public\u0103m texte dac\u0103 ni le dai” “Da. Pe ce bani?” “A, nu, nu trebuie s\u0103 pl\u0103te\u015fti”) te duci la trusturile astea mari care mai \u015fi pl\u0103tesc, \u00een sc\u00e2rb\u0103, cu zece milioane pe lun\u0103, un b\u0103ie\u0163a\u015f sau o feti\u0163\u0103 ca webbie. “Dar de banii \u0103\u015ftia livrezi 4 – 5 – 6 chestii pe zi, s\u0103 fac\u0103 fiecare trafic”.<\/p>\n

Ar trebui s\u0103 fii Speedy Gonzales s\u0103 po\u0163i documenta ca lumea \u015fi transcrie nu 4 – 5 – 6 chestii pe zi, ci m\u0103car una.<\/p>\n

\u015ei atunci, \u0103la sau aia face fast content. Chestie prefabricat\u0103. Caut\u0103 pe gug\u0103l \u015fase c\u0103caturi cheap \u015fi le tr\u00e2nte\u015fte pe site-ul trustangiului. Oricum e dezgustat de penibilul sumei, a\u015fa c\u0103 nu se streseaz\u0103.<\/p>\n

\u015ei a\u015fa a ajuns online-ul media rom\u00e2nesc o jale generalizat\u0103. E rezultanta direct\u0103 a foamei de trafic, a ne\u00een\u0163elegerii crunte legate de mecanismul scrierii unui text care s\u0103 aib\u0103 realmente con\u0163inut \u015fi a proastelor pl\u0103\u0163i. Online-ul rom\u00e2nesc e d\u0103r\u0103p\u0103nat ca orice chestie pe care o storci de orice poten\u0163ial, dar \u00een care nu investe\u015fti nimic.<\/p>\n

Nu-i \u00eenjura\u0163i pe Alinu\u0163a Popescu, Vasilic\u0103 Ionescu \u015fi Mirciulic\u0103 Pulescu pentru c\u0103 e tot ce pot livra. Realmente, la viteza \u015fi banii \u0103ia, E TOT CE POT LIVRA. O zic eu, care am preferat s\u0103 nu scriu, dec\u00e2t s\u0103 scriu pe nimic, sau pe repede – \u00eenainte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Azi, prietenii mei de pe Facebook au r\u00e2s de o “\u015ftire” de pe Adev\u0103rul. Un filmule\u0163 celebru de pe youtube cu pisici care vorbesc....<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-7659","post","type-post","status-publish","format-standard","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/7659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=7659"}],"version-history":[{"count":0,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/7659\/revisions"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=7659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=7659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=7659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}