Greu g\u0103se\u015fti \u00een zilele noastre ceva mai enervant dec\u00e2t tendin\u0163a rom\u00e2na\u015fului de a refuza vehement s\u0103 g\u00e2ndeasc\u0103 cu mintea din dotare, respectiv de a se \u00eenc\u0103p\u0103\u0163\u00e2na s\u0103 maimu\u0163\u0103reasc\u0103 Occidentul. Dac\u0103 Occidentul \u00eent\u00e2mpin\u0103 luna septembrie cu “back to school”, hopa \u015fi noi, cu mic, cu mare, indiferent dac\u0103 biznisul nostru are vreo leg\u0103tur\u0103 cu copiii sau nu, s\u0103 “back to school”. <\/p>\n
Prima oar\u0103 c\u00e2nd am \u00eent\u00e2lnit conceptul lucram la o revist\u0103 de muieri adulte. “S\u0103 facem un num\u0103r back to school”, a decretat maimu\u0163a \u015fef\u0103, o proast\u0103 cu ifose. “Dar ce leg\u0103tur\u0103 are publicul nostru target cu \u015fcoala, alta dec\u00e2t muia pe care o face \u015fi acum cu pasiune adolescentin\u0103?” am b\u0103gat eu o glum\u0103. Nesim\u0163it\u0103, recunosc, dar ur\u0103sc pro\u015ftii cu ifose. “Tu trebuie mereu s\u0103 pui totul sub semnul \u00eentreb\u0103rii, Lorena? Realizezi c\u0103 e o atitudine necooperant\u0103? A\u015eA SE FACE \u015eI BACK TO SCHOOL O S\u0102 FACEM!”
\nLogic, tot ce a avut leg\u0103tur\u0103 cu \u015fcoala \u00een num\u0103rul \u0103la au fost ni\u015fte fusti\u0163e plisate \u015fi c\u0103m\u0103\u015fi albe cu dantel\u0103 \u00een sec\u0163iunea fe\u015f\u0103n. <\/p>\n
\u00centre timp, toat\u0103 lumea e “back to school”. Nerzii singuratici care ar le\u015fina \u00een secunda \u00een care ar trece poarta unei cl\u0103diri at\u00e2t de aglomerate cum e o \u015fcoal\u0103. Maneli\u015ftii agrama\u0163i care n-au v\u0103zut niciodat\u0103 o \u015fcoal\u0103 pe interior. Cucoanele trecute de menopauz\u0103. Mo\u015fii care se cred ei \u015fcoli ambulante \u015fi \u00eempart verdicte nesolicitate \u00een st\u00e2nga \u015fi-n dreapta. <\/p>\n
Toate brandurile \u015fi toate produsele sunt “back to school”. De la perii de frecat covorul \u015fi p\u00e2n\u0103 la \u0163ig\u0103ri, de la alcool \u015fi p\u00e2n\u0103 la cosmetice. <\/p>\n
\u015ei nu zic, ideea de a mai face un curs, de a mai \u00eenv\u0103\u0163a c\u00e2te ceva despre lume \u015fi via\u0163\u0103, ca s\u0103-\u0163i mai deschizi mintea \u015fi s\u0103 nu tr\u0103ie\u015fti cu impresia c\u0103 e\u015fti \u015etie-Tot e chiar mi\u015fto. Dar care dintre noi se bag\u0103 la un curs nou? <\/p>\n
De ce, drag\u0103 publicitate rom\u00e2neasc\u0103 de rahat \u015fi lipsit\u0103 de identitate proprie, trebuie s\u0103 subordonezi toat\u0103 pia\u0163a unei singure categorii de v\u00e2rst\u0103? Una care adeseori nu are leg\u0103tur\u0103 cu ce vinzi tu acolo? <\/p>\n
E ca \u015fi cum ai alege o s\u0103pt\u0103m\u00e2n\u0103 din lun\u0103 \u015fi ai decreta-o S\u0103pt\u0103m\u00e2na Ro\u015fie. \u015ei m\u0103car cu aia ai atinge 51% din popula\u0163ie. <\/p>\n","protected":false},"excerpt":{"rendered":"
Greu g\u0103se\u015fti \u00een zilele noastre ceva mai enervant dec\u00e2t tendin\u0163a rom\u00e2na\u015fului de a refuza vehement s\u0103 g\u00e2ndeasc\u0103 cu mintea din dotare, respectiv de a...<\/p>\n","protected":false},"author":2,"featured_media":9728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-9727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spicy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/lorenalupu.com\/blog\/wp-content\/uploads\/2015\/08\/11870897_1040527182646374_1857611194206833596_n.jpg?fit=640%2C480&ssl=1","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/9727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/comments?post=9727"}],"version-history":[{"count":3,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/9727\/revisions"}],"predecessor-version":[{"id":9731,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/posts\/9727\/revisions\/9731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media\/9728"}],"wp:attachment":[{"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/media?parent=9727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/categories?post=9727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenalupu.com\/blog\/wp-json\/wp\/v2\/tags?post=9727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}